Closeup, India’s leading toothpaste brand announced a one of its kind collaboration with Dharma Production’s Yeh Jawaani Hai Deewani.
Closeup Deep Action tooth paste has come up with special edition Yeh Jawaani Hai Deewani packs for the Indian market.
In its unique and a first of its kind brand tie up Closeup brings to its consumer the special edition packs of Closeup Deep Action with the lead pair of Yeh Jawaani Hai Deewani : Ranbir Kapoor and Deepika Padukone on their packs.
Additionally the packs will also have Closeup friendship bands specially autographed by Ranbir Kapoor and Deepika Padukone free with them.
Ranbir was especially seen in a good mood and was seen grooving to Badtameez Dil signature steps at the event which was also attended by Deepika Padukone.
Yeh Jawaani Hai Deewani opens in UK cinemas on 31st May 2013.