Tag Archives: Red Chillies Entertainments Pvt Ltd

Shah Rukh Khan’s #Dilwale Set To Release On 18th December

Red Chillies Entertainments Pvt Ltd and Rohit Shetty Productions’ film Dilwale is set to release on 18th December, 2015. The film that is currently being shot in Bulgaria has locked the Christmas weekend for its grand release.Dilwale set to release on 18th December

With Shah Rukh Khan and Rohit Shetty coming back for the second time after Chennai Express, Dilwale has already created the much needed buzz and is one of the most anticipated films of the year.

Recently some sequences of the film were shot in Mumbai and Goa following which the team has taken off to Bulgaria to film the next schedule.  

Directed by Rohit Shetty, Dilwale is a family entertainer starring Kajol, Shah Rukh Khan, Varun Dhawan and Kriti Sanon. Not only does the film bring back the evergreen pair of Shah Rukh Khan-Kajol on screen but also has an amazing ensemble of actors like Vinod Khanna, Boman Irani, Kabir Bedi, Sanjay Mishra and Varun Sharma among others.

Shah Rukh Khan and Kajol in Dilwale

 

‘Happy New Year’ goes to the Oscar Library

Happy New Year SLAM Press Conference in LondonProduced by Red Chillies Entertainments Pvt Ltd, the happiest movie of the year has now another reason to be happy after grossing Rs 350 Cr worldwide (USD 15 million overseas) recently.

Directed by Farah Khan, Happy New Year makes it to the Oscars Library now. Library of the Academy of Motion Picture Arts & Sciences has officially selected the screenplay of HNY for its permanent Core Collection.

The Oscar Library will add the screenplay which is accessible to students, filmmakers, writers, actors and others from the field of cinema, for the purpose of research. Over the years, this collection has grown to include scripts for more than 11,000 produced films spanning the years 1910 to the present.    

HNY starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah is the ultimate underdog story where a team of ‘losers , win the love of millions in their quest to pull off the biggest diamond heist ever! HNY is running strong at the Box-Office in its fourth week at Box Office.

Happy New Year breaks records at the Box Office

Happy New YearRed Chillies Entertainments Pvt Ltd has announced that their latest release, Happy New Year had a record breaking opening in the Box Office in India. It has collected Rs. 44.97 Crs on the opening day. With 42.62 Crs in Hindi, 1.43 Crs in Telugu dub and 0.92 Crs in Tamil dub, Happy New Year has become the highest opening day ranker

Commenting on the performance of Happy New Year‘s box office performance, Venky Mysore, CEO RCE said, “We are delighted that the audience across India has responded brilliantly and shown their support for a film that has been produced with a lot of passion and love.”

Gaurav Verma, Chief Revenue Officer RCE said, “The partnership with YRF in developing our distribution strategy has been excellent and has contributed to the record-breaking opening.”

Happy New Year produced by Red Chillies Entertainments Pvt Ltd and Directed by Farah Khan released in India on 24th October while it released in UK cinemas on 23rd October 2014.

Live Stream: ‘Happy New Year’ music launch

Red Chillies Entertainment is giving Bollywood fans around the world a chance to live stream the music launch of the much-awaited Farah Khan directorial Happy New Year tomorrow (15th September).

Get ready to witness sheer magic in a first of its kind music launch, with sizzling performances from the music makers of the film and electric performances from the stars themselves.

You can the watch the live stream here tomorrow from 12:00 (BST):

Happy New Year is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide. Happy New Year will release this Diwali in Hindi, Tamil and Telugu languages.

Happy New Year – A Farah Khan film starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani & Vivaan Shah is slated to release in UK cinemas this Diwali, October 2014.

 

‘Happy New Year’ trailer creates waves worldwide

Red Chillies Entertainments Pvt Ltd unveiled the first look of its next release, Happy New Year, at a grand event in Mumbai recently. Director Farah Khan was present at the event along with the entire cast of the film – Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and Jackie Shroff, Music director duo Vishal-Shekhar and Producers.

Unlike a usual trailer launch, this event was a celebration of the “Indiawaale” sentiment lent by the film. The evening began with SRK and Boman welcoming all to the grand event and introduced Fictitious Group who performed to a theme music especially made to make the eve of Independence special. Vishal and Shekhar also performed on a specially created version of the Happy New Year song, Indiawaale. This was followed by a chic fashion show by Manish Malhotra. The entire cast of the film walked the ramp. The silhouette of the collection clearly defined the theme and the sentiment of the evening. The trailer of the film was then unveiled to the audience that comprised of media and fans from across India.

Check out photos from the trailer launch here:

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Farah Khan said, “This film has all that it takes to make a Bollywood quintessential film but the most important element here is HOPE. It is hope that turns into BELIEF for anyone who works hard in life to achieve their goals. Even if you lose don’t let that bring you down and think it is the end.”

Shah Rukh Khan said, “It is not necessary that if you do not win even after repeatedly trying, that you are a loser. This is what Happy New Year is all about. This film is a celebration and most importantly it is as happy as the title is.”

Venky Mysore, CEO, Red Chillies Entertainments Pvt Ltd, said “We are delighted to bring to you a sneak preview of HNY. This is a tribute to “INDIAWAALE” and a celebration of who we are. It has been a massive project yet most enjoyable to all of us at Red Chillies. We hope the audience enjoy it as much as we have making it. We eagerly look forward to “Diwali” to bring it to the audience worldwide.”

Red Chillies used all possible Digital Platforms – Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.

While most of the films opt for the conventional Youtube platform, HNY trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app.

If this isn’t enough, the trailer was also launched on the native video player of Twitter with personalized messages from the cast of HNY. “Red Chillies and the cast of Happy New Year understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter, Happy New Year has set a new national and global standard in the movie business,” said Rishi Jaitley, Market Director, Twitter India. The Trailer was also launched on the conventional platform of Youtube on all channels of the partners (Music Distributors T-Series and Film Distributors Yash Raj Films) on the film along with Red Chillies’ official channel. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours.

Below are the statistics of 24 hours from the minute the trailer was launched on all the Digital Platforms, which got it more than 4 million views:

Facebook
First film trailer to be launched on FB and becomes the most viewed movie trailer on FB Native Player across the Globe

  • 1.5 Million Trailer Views
  • 2.8 Million Post Interaction & over 18 Million FB users reached.
  • Over 360K Likes for the trailer (Highest Ever)

Twitter

  • 1.5 Billion Impressions only on Aug 14
  • 5 Hash Tags trending of Happy New Year

YouTube

  • Over than 2 Million views across various Youtube Partner Channels 

WhatsApp

  • First Film to send out the trailer via WhatsApp

Tata Sky

  • Reached Over 13 million Subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice

Airtel WAP

  • They have over 15 million visitors every day

SMS

  • Over 300,000 fans received it via SMS service (missed call facility)

E-Mail

  • Over 25,000 fans received it via email

Happy New Year is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films in UK cinemas and worldwide.

Check out the posters of the film here:

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