Tag Archives: Ra.ONE

Ra.One makes the Livestream Server Crash!

At a place where all the gamers out there were invited and the ones who could not make it could view the same online has created a rage all by itself.

The Ra.One NVIDIA GeForce LAN Event happening NOW is anticipated’ly awaiting the presence of Shahrukh Khan at the event.

Yes, its true Shahrukh Khan himself will be battling it out!

The game allows ready to win prizes worth Rs.10 lakhs and a chance to battle it out with mega-star Shah Rukh Khan at the biggest gaming tournament ever!

Fans and followers from all over the world have showered an overwhelming response at the LIVE stream of Ra.One NVIDIA gaming event, which has now CRASHED due to the crazy fanatics of Ra.One. The Ra.One Mania is on!!!

Never in the history of any Gaming Event for a movie promotion has it scaled new heights where fans and loved ones across the globe have tuned in for a sneak peek while some have made themselves comfortable and are watching the event and living the experience through the Ra.One LIVE stream which has now crashed and promises to resume soon!

With informing users on the official Facebook fan page the movie has achieved new heights!

Post on the Official Facebook Page:

“Due to an overwhelming response from all you guys on the LIVE stream of Ra.One NVIDIA gaming event, our server is temporarily down and we’ll fix it up asap.. Stay Tuned!
P.s – Thanks for all your support! :)”

Anubhav Sinha Interview on Ikonz

Anubhav Sinha made his mark in Bollywood ten years ago as a director with ‘Tum Bin’. After directing action films like ‘Dus’ and ‘Cash’, the 46-year-old filmmaker started to work on his most ambitious film ‘Ra.One’ with Shah Rukh Khan.
Sinha has also written the story of this Sci-Fi Indian film which will show Khan playing a superhero and Kareena Kapoor, the leading lady, a mother on screen for the first time. Set in London and Goa, ‘Ra.One’ is this year’s most anticipated film and Khan is leaving no stone unturned for promotions. Anubhav Sinha took out some time to speak about the film to Bollywood Reporter Sunny Malik for Ikonz .

What is the unique selling point of ‘Ra.One’?
The story is the unique selling point of my film. The story happens to be about a superhero, so it becomes more exciting and engaging. At the end of the day, the USP of any film should be the story.

Tell me a little bit about the story of ‘Ra.One’.
The film is about a father and his son and how the son finds his father, how he conceptually finds his father and his relationship with him. I can’t tell you more about the story right now.

You also wrote the story of ‘Ra.One’. How did that come about and where did you draw your inspiration from, or was it written from personal experiences?
I don’t instinctively remember the image. I don’t know if it was a movie commercial or print commercial, I don’t know what exactly it was, but it was an image of a child controlling a human being with a remote. I found that really interesting and I ended up writing a story around it and that became ‘Ra.One’.

How did Shah Rukh Khan come on board?
When I wrote the story, I realised that I need someone who would perhaps believe in a film like this, who would believe in the vision of a superhero film in India. I spoke to him about the film and we worked on it. A few years later we started making the movie.

The film was originally to be shot in Miami but was relocated to London. What happened and did you have to make many changes to the story?
Yes, we did a technical recce (location scouting) in Miami and suddenly the budget started to seem out of control. At that point, Shah Rukh decided to recalculate the budget and that would have meant postponing the shooting there which would have resulted in serious weather issues for the filming. The whole plan of shooting outdoors had to be changed and we needed to change the country and we decided on London.

While you were shooting in London, you laughed off reports of the film being sold for distribution at a certain price. Do you think these rumours helped the film in terms of promotion or created too many expectations?
There is no way we could have controlled the expectations of the film because Shah Rukh was going to release a film of his after a gap of eighteen months, then he is also playing a superhero and then the whole of myths that get associated with such films. We were also aware that the film will have massive expectations. I agree with you that these things should make you nervous because people go into the theatre with a lot of expectations. In terms of what you have to deliver, you must do your best to go beyond it. We have tried to do that.

You are not attending any promotional events at the moment. Are you still busy with post production of your film?
I am busy 24/7. There are three to four days more and then I am going to be jobless (laughs).

There were two units shooting in London for a few days. Karan Johar was overseeing the filming at Hardwick House in Ham and you were shooting action scenes in Temple (Central London). Why was that necessary?
The filming at Battersea Power Station was extended by a few days because of the rain and we ran into the schedule of the next planned location. The need for two units came up and fortunately Karan Johar was in town and I requested him to take charge of the second unit.

Which according to you is the most interesting character in ‘Ra.One’?
At the risk of sounding pompous, I am a righteous guy (laughs), so I like heroes more than villains.
Villains are very interesting but G.One is very intriguing to me.

How was your experience working with Shah Rukh Khan?
It was fantastic. I have worked with a very wide range of actors. I have worked with big stars, newcomers and now Shah Rukh Khan. It was one of the best experiences I had.

How was it working with Kareena Kapoor and why did you decide that she should be playing the leading female character?
Kareena is a brilliant actress. There is a very wide range of emotions that her character goes through. I am a big fan of Kareena Kapoor as an audience and I really like her and wanted her to be in my movie.

Recently filmed Bollywood productions attracted huge crowds in London. Did that happen to you when you were filming Ra.One last year here in the capital?
We feared that something like that would happen but fortunately most of the times we were shooting stunts, chasing sequences and indoors. We were mostly in secured zones and for safety reasons those roads were blocked off and nobody could get there.
But obviously, there used to be some fans around but really small in numbers. We had a very large security system making sure that G.One’s look does not get clicked.

Why did you decide to get Akon on your OST?
When we decided to approach Akon, it was the tune that made us chose him. When Vishal and Shekhar, my music composers, played me the tune we were thinking about who should sing it.
One of them said that this is so much of an Akon song and I told them that we should get him to sing it then. I asked Shah Rukh Khan and he said that he will try and he delivered. It was not intended that we are bringing Akon on board to add value. That just happened.

Which is your favourite song from the OST?
That is the toughest question you have asked so far. I think, Stand By Me (Dildaara) is my most favourite song.

What about your bet that the song ‘Criminal’ from your Soundtrack is going to be bigger than ‘Chammak Challo’?
Shah Rukh reminded me last night and asked me whether I have lost the bet yet or not. I told him no, let the film release. I love both songs but regarding the bet, I have to pay him less and he pays me much more (laughs).

You are holding a Premiere in London. How are you feeling about it?
I love London. I don’t know why, I am just trying to figure out the reasons why I love it, but I just do.
Being there for a Premiere of a film that I have made over six years is ideal. I will be there with my friends, my Indian team, my UK friends and crew members and I will have a lot of fun.

Ra.One, produced by Red Chillies Entertainment and distributed by Eros International Ltd will premiere in the UK at The O2 Cineworld in London on the 25th October 2011 followed by a nation-wide release on the following day.

This interview first published on Ikonz; http://bit.ly/oi5KCK

Ra.One – Changing the face of movie marketing in India

Eros International & Red Chillies announce brand tie-ups worth Rs. 52 crores for Ra.One

Eros International Media Ltd (Eros International), India’s largest integrated film studio along with Red Chillies Entertainment are set to release Shah Rukh Khan’s most ambitious project Ra.One this festive season on 26th October. The countdown to the film’s release marks the culmination of one of the biggest marketing blitzkrieg for any Indian film ever, embarked upon by Eros and Shah Rukh Khan with brand tie-ups to the tune of Rs. 52 crores.

The country’s biggest brand SRK and leading film studio Eros have come together, jointly exploiting the film’s potential and additional revenue streams making Ra.One the first of its kind landmark film. Expected to be India’s best marketed film with a 360 degree global campaign and a record number of brands on board, the marketing spends on Ra.One have been subsidized considerably through major brand tie-ups in excess of 25 brands. These include Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.

Eros International and Red Chillies have already recovered a major portion of their investments through in-film branding, media endorsements and through pre-licensing Cable & Satellite rights, music and other rights.

Eros International is planning a very wide release for the super hero action packed film in 2D and 3D formats in Hindi, Tamil and Telugu with over 3500 screens worldwide, out of which approx 500 screens are expected to be in 3D in India and approximately 50 plus 3D screens overseas.

Ra.One Game No.1 on iPhone Appstore!

Here’s another astonishing ‘first’ by the Ra.One’s never-ending list of successful ventures! The Ra.One game, ‘Ra.One Genesis’ has reached the No. 1 position on the iTunes store within an incredible amount of time, which is just within 24 hours of its launch. Ra.One is indeed raising the bar for Bollywood movies in the future since Ra.One Genesis has become the first ever Bollywood movie app which is top-featured on iPhone and iPad.

An avid gamer, ShahRukh with son Aryan, has developed the storyline for the game. Almost a prequel to the movie, the game will introduce the key film characters of ‘Ra.One’ and the various super-powers they have in the film. Players will be able to play as the key characters of the film: Ra.One or G.One

Since the time of its release, the Ra.One game has taken the world by storm,especially the appealing and creatively designed Ra.One’s army characters and the superhero G.One . It is evident that iPhone and iPad users have accepted the Bollywood movie game very well and this has certainly opened up the field of new age movie marketing innovation in the future as well.

About the game – Ra.One | Genesis is a free to play top down 3D arcade action game, available for Smartphones & Online. You play as the mighty superhero ‘G.One’ who will stand to defend the world, against the wrath of a surreal creation, codename ‘Ra.One’ and his minions, who are all set to bring chaos and destruction. You can play as ‘G.One’ the next generation superhero that can solidify electricity and use it to bring down any form of enemy. Equipped with special abilities and weaponry, he stands by to defend our world. The other features of the game are –
– Explore 3 futuristic terrains; each more deadly than that first.
– Cinematic cut scenes to create an immersive story driven experience.
– Your Mission is to survive & destroy horde of the most brutal minions led by Ra.One’s Commanders.
– Encounter epic boss battles, tons of character customization and purchasable weapons, armor and upgrades.
– Track your unlocked achievements over Game Center or publish them on your facebook wall.

So have you started playing yet? http://bit.ly/RaOneiPhoneApp

I requested Karan Johar to take charge of a Ra.One unit – Anubhav Sinha

Anubhav Sinha, who has directed Shah Rukh Khan’s most ambitious project till date ‘Ra.One’ has been in the news about other directors taking over his place due to differences with the leading actor, who is also producing the film.

These rumors started when Karan Johar came to London and was overseeing the filming on scenes between Kareena Kapoor and Shah Rukh Khan at Hardwick House, Ham (south-west London).

Reportedly, Khan rented the house for a few days from a family for a hefty sum and shot scenes there while they were away on Holiday.

In an interview with Bollywood reporter Sunny Malik, Anubhav Sinha spoke about having two units in London for a few days and how it all came about.

“The filming at Battersea Power Station was extended by a few days because of the rain and we ran into the schedule of the next planned location. The need for two units came up and fortunately Karan Johar was in town and I requested him to take charge of the second unit,” said Sinha.

Ra.One was initially set in Miami instead on London. The Cash director explained: “We did a technical recce (location scouting) in Miami and suddenly the budget started to seem out of control. At that point, Shah Rukh decided to recalculate the budget and that would have meant postponing the shooting there which would have resulted in serious weather issues for the filming. The whole plan of shooting outdoors had to be changed and we needed to change the country and we decided on London.”

Ra.One, produced by Red Chillies Entertainment and distributed by Eros Internationals Ltd. is out on general release on the 26th October 2011.

This article first appeared on Pinkvilla

The Ra.One NVIDIA GeForce LAN

A chance to battle it out against SRK himself!

Calling all the gamers out there! Get ready to win prizes worth Rs.10 lakhs and a chance to battle it out with mega-star Shah Rukh Khan at the biggest gaming tournament ever

The Ra.One NVIDIA GeForce LAN event is happening on October 14th, at Bandra-Kurla Complex Grounds in Mumbai. The event will feature 3D gaming systems, cool contests and tournaments featuring popular games like Counter Strike 1.6, Call of Duty 4, FIFA, Need for Speed, Grand Auto Thefts and likes. An entire day of dedicated to gaming will see up to 1000 gamers competing against each other in a virtual combat zone.

Apart from this, there are a lot of fun filled activities planned for visitors and participants including sweepstakes, trivia contests, and non competitive gaming events for non participants.

The icing on the cake is the closing ceremony in which superstar Shah Rukh Khan himself will be battling it out with the winners and would interact with the gamers. What will be so unique about this Ra.One NVIDIA gaming event is its effective presence online as well. This is the first time a LIVE event will showcase the digital innovation by way of live interactive contests, Puzzles and lot of other fun elements hosted on the Ra.One official website http://www.raonemovie.com simultaneously. Also, toward the evening, this event will be LIVE streamed from 5 p.m. onwards Ra.One’s official YouTube channel making it a treat for the people who can’t attend the event in Mumbai.

Entrance to Ra.One NVIDIA gaming event will be strictly for registered ticket holders only. Doors will open at 8am and the event will run until 10pm.

Watch the event LIVE here: http://bit.ly/NVIDIARaOneLIVE

RA.ONE UK Premiere to be at THE O2 Cineworld

A friend of mine, who is working on its organisation and sponsoring has informed me that Shah Rukh Khan will be holding the UK Premiere of Ra.One at The O2 Cineworld Cinema.
This particular Cinema also held the Premiere for Justin Bieber’s movie and has the largest digital screen in Europe.
A source has also informed me that eleven screens will show the film on the night of the 25th October in London. Tickets will probably go on sale a week or two prior to the Premiere.

RA.ONE Music Launch

An Epic music launch – Ra.One is here to stay!

The Ra.One music launch is definitely one that is not going to be forgotten very soon by the industry and audiences alike. No doubt that the music of Ra.One has been one of the most highly-anticipated albums of the year, however the sheer scale of grandeur and enigmatic presence on the stage of the stars has left everyone’s jaws dropping.

Shah Rukh Khan was at his usual charming best as he joked and said, “Superman ko apna naam Karan Johar rakhna chahiye.”  He grooved with Kareena Kapoor, his female co-star in the movie, to the latest chartbuster from the movie Chammak Challo, and while Kareena did look stunning in a blood-red sari, all eyes were eagerly looking out for the well-kept secret that is the character of Ra.One, which is being portrayed by Arjun Rampal..And quite an entry it was!

Karan Johar, Shah Rukh Khan’s closest friend in the industry, launched the music album while the film has been dedicated by SRK to the late Yash Johar.

Though we faced an unexpected delay in the start the event,it was probably because of the rains affecting certain portions of the set, built in an open area. And later, live glimpses of the event were shown, as promised, on the official YouTube channel. If the glimpses didn’t quite please you, you must watch the entire event to be aired on national televisionvery soon… the funny SRK on-liners & the dance performances will definitely impress you. And national broadcasting means that not only the media, but also the entire fans base can become a part of the celebrations.

YouTube views and comments for the event were at an all-time high, and Ra.One’s official Twitter handle even amassed 300+ followers in a matter of 2 hours.

The official release of Ra.One’s music album has truly been the perfect gift for all at the end of this festive season.  It truly was worth the wait!


Check out the launch video on the official RA.ONE YouTube channel:

[youtube.com/watch?v=g6fgKxMQ2yg&feature=channel_video_title]

Bollywood stars hang out in London despite riots

Bollywood glitterati Shah Rukh Khan, Priyanka Chopra, Ali Zafar, Ranbir Kapoor and Anushka Sharma descended into London a few days ago. Unbeknownst to them, the city was in its most dangerous time in decades, when riots spread across the capital.

Shah Rukh, Ranbir and Anushka arrived on the 8th of  August 2011 to attend the logo and new identity  unveiling   of Hero Motocorp (formerly known as Hero Honda). The high-profile corporate event was also attended by Oscar award-winning music composer A.R Rahman, American singer Akon and former tennis player Boris Becker.

The event was held at The O2, London on Tuesday, the 9th of August 2011. All three actors rehearsed for their speeches and performances a day before on Monday. While Ranbir and Anushka took time out to do some shopping in the West End, Shah Rukh did not leave his residence except for his rehearsal.

Ranbir Kapoor posed with bikes, King Khan performed with Akon and gave a brilliant speech and Anushka performed with several dancers to entertain the audience at the event. After attending the event, Khan met up with good pal Priyanka Chopra, who was in the UK for a film shoot.

The 7 Khoon Maaf actress wrapped up her shoot for Teri Meri Kahani in Nottingham on the same day Khan, Kapoor and Sharma arrived in London. She immediately took off for London and was there for three days. A source close to the project has informed us that the remaining schedule of the film with Shahid Kapoor and upcoming actress Neha Sharma will be wrapped up on the 12th of August in the UK. The next schedule will be in Chandighar, India.

Another source has revealed that Priyanka and Shah Rukh had meetings with the owners of Cineyug, a concert and event management company while they were in London. They have apparently agreed to do a show here soon. It might be a promotional concert that Shah Rukh is planning for his upcoming sci-fi flick Ra.One, but details are being kept under the wrap at the moment. Priyanka has since left London and started the shooting of Burfee in India.

Actor and singer Ali Zafar, who made a sensational debut with Tere Bin Laden in Bollywood has been vacationing in London too for a couple of days.

I can assure you all, that all these actors are/were safe from the riots happening in the UK. I met Ranbir Kapoor and Priyanka Chopra during their stay in London. Check out these pictures:

 

 

 

 

 

 

 

 

BollySpice link: http://bollyspice.com/26330/bollywood-celebs-in-london-despite-riots