Category Archives: Ra.One

Spotted: Ra.One promotions in London

Superstar Shah Rukh Khan descended into London for the 3D World Premiere of his home production, Ra.One last year on  25th October 2011 with the cast and crew of Bollywood’s most expensive film till date. Here are some unseen photos from various events on the day.

Shah Rukh Khan met sponsors of the UK trip at a hotel in London in the afternoon after cancelling a press conference in the British capital.

Western Union in association with Ra.One, held a meet and greet event at a London hotel for their UK employees. The event was organised by Bottomline Media.

The stars of the film met fans and interacted with the press at The O2 . Here are some unseen photos:

Ra.One in London- Twitter Pictures

I tweeted a few pictures during the London Promotions of RA.One. Here you can see all of them:

Press Conference venue ( The event was canceled last minute) :

Press Kit:

With Armaan Verma: With LUCIFER! Armaan Verma in London before the Premiere of #... on Twitpic

With the art director of RA.ONE, Sabu Cyril: With the legendary SABU CYRIL, art director for #RaOne before... on Twitpic

With the sound mixer/designer of RA.ONE, Resul: With Oscar award winning sound designer/mixer Resul Pookutty ... on Twitpic

Shah Rukh Khan being mobbed at a meet and greet before the Premiere: This is why G.One was angry before the London Premiere at a s... on Twitpic

With the director, Anubhav Sinha: With @AnubhavSinha in London before the Premiere. Happy that ... on Twitpic

Premiere at The O2:

Premiere:

Arjun Rampal and Anubhav Sinha speaking to the press: 

Kareena Kapoor speaking to the press:

Gauri Khan and Shah Rukh Khan entering The O2:

Ra.One breaks all box office records for any Hindi film till date with the biggest ever gross opening weekend collections of Rs. 170 crore worldwide

 # Creates highest single day collections record.

# Highest Diwali day collections.

# Highest weekend collections.

# Highest first weekend overseas collections in the history of Indian cinema.

Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has announced a historic and record breaking opening for Shah Rukh Khan’s Ra.One, produced by Red Chillies Entertainments in association with Winford Productions which released across theatres worldwide on 26th October 2011. SRK’s super hero action film has set a new record at the Indian box office by earning a gross of Rs. 170 crore worldwide in the opening weekend (first five days of release). The highly anticipated Diwali release triumphed at the box office with an incredible weekend gross collection of Rs. 137.25 crore (Net Collection of Rs. 96 crore) in India and Rs. 32.75 crore overseas. Since its release, Ra.One has been creating history by shattering regional, national and international box office record after record with the biggest Diwali day opening followed by the biggest single day collections for an Indian film and now the biggest ever weekend release for both India and overseas box office. Ra.One opened across more than 4,000 plus screens worldwide (3,100 plus screens in India and 904 prints internationally, including 3D, Tamil and Telugu) and is the biggest Hindi grosser in south markets too.

Commenting on the opening, Nandu Ahuja, Sr. VP, Distribution, Eros International Media Ltd said, “Ra. One released to packed houses across the country on Diwali day and has already created history by taking over the mantle of the biggest domestic earner so far. The film continues to be on its record breaking spree with several new achievements since its release. It has touched the highest individual collection in circuits such as Mumbai, Delhi, Punjab and Rajasthan. We see repeat viewings of the movie with the 3-D version being equally sought after. With the Eid holiday also coming up next week and no other major film release; we are anticipating the film to continue doing huge numbers”.

Speaking on Ra.One’s overseas performance, Pranab Kapadia, President – Distribution – Eros International plc said, “With Ra.One, Eros International once again consolidates and establishes its global distribution network and the film is enjoying a superb run across all major regions including UK, North America, Europe, Australia and the Middle East. Overseas, the film has broken SRK’s own previous first weekend record established by My Name is Khan and Ra. One now occupies the position of biggest Indian first weekend grosser overseas as well. The Saturday release of 3D versions in most overseas markets means that we are looking at the film continuing to do some excellent numbers through the coming weeks”.

Ken Naz, President, Eros International, USA added, “Eros has capitalized on its key competitive advantage of its worldwide distribution network to exploit the film and not surprisingly, Ra.One has had a brilliant opening across the country. Despite storms in the east coast and a state of emergency declared, the film has performed so well. Apart from audience appreciation, leading media like the New York Times and LA Times have hailed the film too and we can confidently declare this film to be one of the biggest ever blockbusters and top earners for an Indian film in the USA”.

Kamal Jain, Group CFO, Eros International Media Ltd said, “As well as setting new box office records, Ra.One has also been able to set a new benchmark in terms of brand tie ups and merchandising. With Volkswagan, McDonalds, PlayStation and Tag Heur amongst its partners it has opened up a whole new areas of funding and cross promotion. Through pre-licensing of rights and the strong theatrical advances and collections till date, we have already recovered our investment. The financial success of Ra.One demonstrates the efficacy of our movie monetization model and the unparalleled strength of our marketing and distribution network both in India and globally. We are very glad with the results posted by Ra.One and it is a profitable venture and the performance is as per our expectations”.

The international exposure of Ra.One will continue to grow in the coming months as Eros International continues to take the film to more and more countries. The film is scheduled for theatrical release in the first quarter of 2012 across several territories including South Korea,, Hong Kong , Taiwan , Russia , Lebanon, Jordan, Syria and Palestine , Brazil , Spain, Italy and Greece . Ra.One is Shah Rukh Khan’s most ambitious project to date directed by Anubhav Sinha starring King Khan himself as G.One along with Arjun Rampal as Ra.One and Kareena Kapoor. The film’s visual effects and state of the art production techniques have set a new standard in Indian film. All this, combined with a widely acclaimed soundtrack produced by Vishal & Shekhar and featuring Grammy award nominee Akon, have made Ra.One a must see film.

For Eros, the success of Ra.One is part of its ongoing slate of film releases. In the current financial year it expects to release over 70 Indian films with high profile releases to date including Ready, Murder 2, Zindagi Na Milegi Dobara and Mausam. The line-up for the remainder of the financial year continues to look very attractive with three major releases still to come – Imtiaz Ali’s Rockstar, Rohit Dhawan’s Desi Boyz and Shriram Raghavan’s Agent Vinod.

Shah Rukh Khan in London- Western Union

Superstar Shah Rukh Khan descended into London for the 3D World Premiere of his home production, Ra.One on Tuesday, 25th October 2011 with the cast and crew of Bollywood’s most expensive film till date. That evening was the glittering premiere but the day had many other things planned for the star. We were lucky enough to be able to accompany him on one of the special events read on to see what the day entailed!

While Khan, Kapoor, Rampal and director Anubhav Sinha were due to attend a press conference in London, it was cancelled last minute due to various reasons. One of them being, the actors, who arrived from Dubai on the same day, were stuck in traffic for a long time before they reached their hotel. Time was running short and SRK was committed to attend an exclusive meet and greet event in association with Western Union and arranged by Bottomline Media.

Khan was also committed to attend a meet and greet with other sponsors of the Premiere.

Khan and Kapoor also went to Dolce&Gabbana’s official London boutique for their outfits they wore at the premiere. While Kapoor had lunch in her favourite city, the rest of the cast and crew indulged themselves with delicious food at their hotel, which also sponsored the Premiere.

We were there to cover the Western Union event where Shah Rukh Khan spoke the audience and took pictures with his fans.

Check out this exclusive video:

RA.ONE London Red Carpet with the stars

Ra.One had a fabulous premiere in London on Tuesday night October 25th and of course, we were there! Not only did the stars walk the red carpet, but for the first time ever, the Cineworld cinema at The O2 hosted just one film on all of its eleven screens for the epic premiere of Ra.One. 
The UK Premiere was attended by thousands of fans who waited for hours to catch a glimpse of the leading actors Shah Rukh Khan, Kareena Kapoor and Arjun Rampal.The director Anubhav Sinha, actress Shahana Goswami, debutant Armaan Verma, Oscar award winning sound editor/mixer Resol Pookutty, art director Sabu Cyril, dialoge writer Kanikka Dhillon also walked down the red carpet posing for pictures, signing autographs and speaking to the press.

Check out our exclusive coverage of the red carpet with the cast and crew members below!

Armaan Verma:

Armaan Verma plays the character of Prateek Subramanium aka Lucifer. The young actor has acted in a few commercials but this is his first major film role.

Speaking about his experience of working with Shah Rukh Khan and Kareena Kapoor the young actor said: “It was a great experience to shoot with Shah Rukh Khan. He is very kind and I could not have asked for anything else. Kareena is a very nice person and made me feel really comfortable on the sets.”

Armaan also filmed some scenes in London and he described his feelings of being here at the premiere: “I love the atmosphere over here in London. It’s awesome.”

He also did some action in the film he revealed: ”I did all the stunts myself. A body double was used only once for the car chasing sequence that we shot in London last year.”

So who’s his favourite superhero? “G.One, for now (laughs) but I prefer the villain, Ra.One!”

Sabu Cyril :

Sabu Cyril is very well-known and award winning art director in Hindi films. Cyril has previously worked in many Shah Rukh Khan films and his productions including Om Shanti Om and of course Ra.One. 
Talking about the film, he told us: “From the beginning till the end it was a big challenge. It’s not a usual film. We don’t go into social issues and everything had to be created for the film. I should not be explaining too much about the film but when you see it, you will know.”

Adding, “I think Ra.One is a landmark film for Hindi cinema because Shah Rukh has promoted the film a lot and I don’t think anyone else could have done this. I don’t think anyone can realise how much effort went into the action scenes that we shot for the film.”

Speaking about the effort that Khan has put into his most ambitious project he said: “Ra.One is Shah Rukh’s baby. He has put his heart and soul into the film and I am sure that will be seen on screen. I think Ra.One is a landmark film for Hindi cinema because Shah Rukh has promoted the film a lot and I don’t think anyone else could have done this.”

He also talked about the amazing action sequences “I don’t think anyone can realise how much effort went into the action scenes that we shot for the film. We had a fantastic experience working on the film and I hope the audience has an even better experience watching it.”

Shahana Goswami:

Shahana Goswami arrived in London after attending the World Premiere of Ra.One in Dubai along the cast and spoke about her experience of being in London so far: “It has been a very long day indeed but the adrenaline is kicking in so it’s been good. It’s fabulous being here. We knew from day one how big this film is going to get. We are excited to be here and show the film to an audience who are not just from India and it is good to see how universal the film is which we believe it is.

“We actually did not watch the whole film at the World Premiere in Dubai. We only watched the first half as we did not have the time unfortunately. Today will be a big experience as we will be watching the film in 3D for the first time. Ra.One is the kind of film that really works in 3D because of the special effects it has and makes it a richer visual experience.”

The 25-year-old actress revealed details about her character in this sic-fi film and also told us about her experience of working with Khan: “I play Jenny Nair in Ra.One. She is the graphic designer, part of Shah Rukh’s team who make the game in the movie. Besides that, she is also very close to his son and to Kareena. It’s a nice character and the fact that I could be with Shah Rukh Khan in almost each and every frame was such a delightful thing.”

Speaking about co-star Shah Rukh Khan, Goswami added: “Shah Rukh is very hardworking and sensitive, very energetic and very full of life. He always says that if it’s not fun working on a film it’s not worth doing it. He really makes it fun for everybody around him and pushes everyone to their limits in a good way to get the best out of them and himself.”

When probed about Kareena Kapoor’s thesis on Indian swear words in the film the actress laughed and said: “It’s a nice little twist in her character. It’s something all the women in the world have wondered about. Why is it always about your mother or sister, never about the father or brother? It gives Kareena’s character a nice angle in the film.”

Anubhav Sinha:

The director of Ra.One, Anubhav Sinha took out some time on the red carpet out to speak to BollySpice again and talked about the controversy that made headlines around the world recently: “Whenever a big movie releases, such lawsuits take place. There has been one such lawsuit on this film and the court has asked us and Shah Rukh Khan to pay some money for security. Once the case is decided, the court will decide what to do with that money.”

The Dus director also spoke on the 3D effects and expectations of the film saying: “I am quite confident that people will like it in 3D. I have a feeling that a lot of people will watch it in 2D first and if they like it they will go to watch it in 3D. It is too early to claim that Ra.One will raise the bar for Hindi Cinema and change the perception.”

Arjun Rampal:

Rampal plays the bad guy in yet another Red Chillies production, the last one being Om Shanti Om. Speaking about the role, which because of its importance is also the title of the movie, he said: “I tried to bring as much fear I could to my role. I hope my fans tell me that it worked. Ra.One is a cool guy and I tried to bring coolness and a little bit of sexiness to the character.” (Laughs)

“I love action and it was fun doing action as it is really easy for me. Ra.One was a huge challenge and we are pushing the envelope. I think, to be a part of that is really special,” he added.

The 38-year-old actor remembered that Om Shanti Om also premiered in London: “The fans in London have always been very loving and outgoing. It’s wonderful to be here again.”

Kareena Kapoor:

Kareena Kapoor plays the character of Sonia Subramanium who is an over the top feminist. Kareena considers it an honour that she was chosen to star in Khan’s yet biggest venture: “Just the fact that it’s India’s biggest and most ambitious film and it had me in it, is an absolute honour. I have known Shah Rukh Khan and Gauri for years. They are very dear friends of mine. Just working with him is the most pleasurable experience.”

While Kareena has played a step-mother on screen for We are Family, it is the first time that she is actually playing the mother of a child in a movie. She laughs and says: “In my last film I play a college student (laughs). I love acting. I live through it, this way or that way, I like to play every role.”

London is a very special place to the Bodyguard actress and she expressed her feelings of meeting her fans here: “Being able to meet my fans here in London up close and personal and them just having a glimpse of me, just keeps me warm and connected.”

While we knew that Saif was busy shooting for Agent Vinod, we could not miss an opportunity to ask her about his missing presence to which she replied: “He will come for his own movie.” (Laughs)

Shah Rukh Khan:

Shah Rukh not only played two characters, Shekhar Subramanium and G.ONE,
 in Ra.One, but also oversaw the entire film as a producer at all times. Khan spoke about his most expensive film saying: “We started the film about five years ago and the guts to actually make it were the hardest thing. I am glad we started the film because we have been able to achieve something quite special, even though I am saying that myself.” (Laughs)

When asked about whether he thinks that his objectives of making the film have been achieved he said: “We have achieved what we wanted to do, I think considering the fact that we are here and everyone seems to like whatever we have done. The objective was really to bring new kind of technology, to create a new genre for other actors and directors to follow suit.

“I am also tired of hearing that Bollywood makes the same films and if I have been working here for over twenty years, it is my duty to try and change that perception. Inshallah, everyone especially the diaspora all over the world will be very proud of it.”

Produced by Red Chillies Entertainment and Eros International, a Winford Production, Ra.One, which is the first Bollywood film released in the UK in 3D, is now out on general release in the UK.

Stay tuned because we have many more pictures coming from the red carpet, we also have another exclusive story… but more on that later!

Photo credit: Eleanor Halsall

This article was first published on BollySpice: http://bollyspice.com/31163/exclusive-report-ra-ones-london-red-carpet-premiere

Ra.One sets massive NEW INDIA BOX OFFICE RECORD

Eros International’s Ra.One sets massive NEW INDIA BOX OFFICE RECORD with a stupendous Rs.62.50 crore gross opening for first two days in India

Creates gigantic and record-breaking single day business (on Thursday) by any film in the history of Indian Cinema and also creates new benchmark by surpassing all previous Diwali records (on Wednesday, its first day)

Eros International Media Ltd (Eros International), a leading global company in the Indian film entertainment industry has announced a stunning opening for Shah Rukh Khan’s Ra.One, produced by Red Chillies Entertainments which released across theatres worldwide on 26th October 2011. The Diwali release has garnered a gross collection of Rs. 62.50 crore in its opening two days of Diwali and New Year.

Ra.One grossed Rs. 26.5 crore with a net of Rs. 18.5 crore on Wednesday 26th October making it the highest ever Diwali day collection in the history of Indian cinema. The second day collections on Thursday 27th October were even more impressive with the film raking in Rs. 36 crore gross with a net of Rs. 25.10 crore making it the highest collection ever on a single day for an Indian film. Also in the overseas market, the film has shown magnificent performance being the highest collections for any Indian film so far.

Commenting on the opening, Nandu Ahuja, Sr. VP, Distribution, Eros International Media Ltd said, “We are witnessing unparalleled collections across the country with record breaking figures from different territories. Business usually gets hampered on Diwali day in the evening due to Laxmi pooja, despite which Ra.One has performed exceptionally well across the country and has proved to be the biggest ever Diwali day release. The film has opened at 95 to 100% collections from most territories and is a sure sign of one of the biggest blockbusters in the making in Bollywood. The second day figures have also broken records for the highest collections for a single day for an Indian film.”

Kamal Jain, Group CFO, Eros International Media Ltd added, “Majority of the film’s costs have been recovered before the film hit theatres and the box office numbers are exemplary giving major boost to profitability. We are extremely happy with the box office performance of the film as the same is very much in line with our expectations.”

Releasing over the extended festive weekend, Ra.One opened across more than 4,000 plus screens worldwide (3,100 plus screens in India and 904 prints internationally, including 3D, Tamil and Telugu) to rave responses and continues to draw in record numbers released across. The film has earned glowing reviews from leading critics including Nikhat Kazmi of The Times of India who described Ra.One as ‘paisa vasool entertainment’ (3 ½ stars), leading trade analyst and critic Taran Adarsh who has praised the film as a ‘solid entertainer and having Blockbuster written all over it’ (4 ½ stars) and Subhash K Jha who termed Ra.One as ‘a crackerjack of a clutter breaker…smart, sassy, saucy and scintillating’ (3 ½ stars).

Ra.One makes the Livestream Server Crash!

At a place where all the gamers out there were invited and the ones who could not make it could view the same online has created a rage all by itself.

The Ra.One NVIDIA GeForce LAN Event happening NOW is anticipated’ly awaiting the presence of Shahrukh Khan at the event.

Yes, its true Shahrukh Khan himself will be battling it out!

The game allows ready to win prizes worth Rs.10 lakhs and a chance to battle it out with mega-star Shah Rukh Khan at the biggest gaming tournament ever!

Fans and followers from all over the world have showered an overwhelming response at the LIVE stream of Ra.One NVIDIA gaming event, which has now CRASHED due to the crazy fanatics of Ra.One. The Ra.One Mania is on!!!

Never in the history of any Gaming Event for a movie promotion has it scaled new heights where fans and loved ones across the globe have tuned in for a sneak peek while some have made themselves comfortable and are watching the event and living the experience through the Ra.One LIVE stream which has now crashed and promises to resume soon!

With informing users on the official Facebook fan page the movie has achieved new heights!

Post on the Official Facebook Page:

“Due to an overwhelming response from all you guys on the LIVE stream of Ra.One NVIDIA gaming event, our server is temporarily down and we’ll fix it up asap.. Stay Tuned!
P.s – Thanks for all your support! :)”

Anubhav Sinha Interview on Ikonz

Anubhav Sinha made his mark in Bollywood ten years ago as a director with ‘Tum Bin’. After directing action films like ‘Dus’ and ‘Cash’, the 46-year-old filmmaker started to work on his most ambitious film ‘Ra.One’ with Shah Rukh Khan.
Sinha has also written the story of this Sci-Fi Indian film which will show Khan playing a superhero and Kareena Kapoor, the leading lady, a mother on screen for the first time. Set in London and Goa, ‘Ra.One’ is this year’s most anticipated film and Khan is leaving no stone unturned for promotions. Anubhav Sinha took out some time to speak about the film to Bollywood Reporter Sunny Malik for Ikonz .

What is the unique selling point of ‘Ra.One’?
The story is the unique selling point of my film. The story happens to be about a superhero, so it becomes more exciting and engaging. At the end of the day, the USP of any film should be the story.

Tell me a little bit about the story of ‘Ra.One’.
The film is about a father and his son and how the son finds his father, how he conceptually finds his father and his relationship with him. I can’t tell you more about the story right now.

You also wrote the story of ‘Ra.One’. How did that come about and where did you draw your inspiration from, or was it written from personal experiences?
I don’t instinctively remember the image. I don’t know if it was a movie commercial or print commercial, I don’t know what exactly it was, but it was an image of a child controlling a human being with a remote. I found that really interesting and I ended up writing a story around it and that became ‘Ra.One’.

How did Shah Rukh Khan come on board?
When I wrote the story, I realised that I need someone who would perhaps believe in a film like this, who would believe in the vision of a superhero film in India. I spoke to him about the film and we worked on it. A few years later we started making the movie.

The film was originally to be shot in Miami but was relocated to London. What happened and did you have to make many changes to the story?
Yes, we did a technical recce (location scouting) in Miami and suddenly the budget started to seem out of control. At that point, Shah Rukh decided to recalculate the budget and that would have meant postponing the shooting there which would have resulted in serious weather issues for the filming. The whole plan of shooting outdoors had to be changed and we needed to change the country and we decided on London.

While you were shooting in London, you laughed off reports of the film being sold for distribution at a certain price. Do you think these rumours helped the film in terms of promotion or created too many expectations?
There is no way we could have controlled the expectations of the film because Shah Rukh was going to release a film of his after a gap of eighteen months, then he is also playing a superhero and then the whole of myths that get associated with such films. We were also aware that the film will have massive expectations. I agree with you that these things should make you nervous because people go into the theatre with a lot of expectations. In terms of what you have to deliver, you must do your best to go beyond it. We have tried to do that.

You are not attending any promotional events at the moment. Are you still busy with post production of your film?
I am busy 24/7. There are three to four days more and then I am going to be jobless (laughs).

There were two units shooting in London for a few days. Karan Johar was overseeing the filming at Hardwick House in Ham and you were shooting action scenes in Temple (Central London). Why was that necessary?
The filming at Battersea Power Station was extended by a few days because of the rain and we ran into the schedule of the next planned location. The need for two units came up and fortunately Karan Johar was in town and I requested him to take charge of the second unit.

Which according to you is the most interesting character in ‘Ra.One’?
At the risk of sounding pompous, I am a righteous guy (laughs), so I like heroes more than villains.
Villains are very interesting but G.One is very intriguing to me.

How was your experience working with Shah Rukh Khan?
It was fantastic. I have worked with a very wide range of actors. I have worked with big stars, newcomers and now Shah Rukh Khan. It was one of the best experiences I had.

How was it working with Kareena Kapoor and why did you decide that she should be playing the leading female character?
Kareena is a brilliant actress. There is a very wide range of emotions that her character goes through. I am a big fan of Kareena Kapoor as an audience and I really like her and wanted her to be in my movie.

Recently filmed Bollywood productions attracted huge crowds in London. Did that happen to you when you were filming Ra.One last year here in the capital?
We feared that something like that would happen but fortunately most of the times we were shooting stunts, chasing sequences and indoors. We were mostly in secured zones and for safety reasons those roads were blocked off and nobody could get there.
But obviously, there used to be some fans around but really small in numbers. We had a very large security system making sure that G.One’s look does not get clicked.

Why did you decide to get Akon on your OST?
When we decided to approach Akon, it was the tune that made us chose him. When Vishal and Shekhar, my music composers, played me the tune we were thinking about who should sing it.
One of them said that this is so much of an Akon song and I told them that we should get him to sing it then. I asked Shah Rukh Khan and he said that he will try and he delivered. It was not intended that we are bringing Akon on board to add value. That just happened.

Which is your favourite song from the OST?
That is the toughest question you have asked so far. I think, Stand By Me (Dildaara) is my most favourite song.

What about your bet that the song ‘Criminal’ from your Soundtrack is going to be bigger than ‘Chammak Challo’?
Shah Rukh reminded me last night and asked me whether I have lost the bet yet or not. I told him no, let the film release. I love both songs but regarding the bet, I have to pay him less and he pays me much more (laughs).

You are holding a Premiere in London. How are you feeling about it?
I love London. I don’t know why, I am just trying to figure out the reasons why I love it, but I just do.
Being there for a Premiere of a film that I have made over six years is ideal. I will be there with my friends, my Indian team, my UK friends and crew members and I will have a lot of fun.

Ra.One, produced by Red Chillies Entertainment and distributed by Eros International Ltd will premiere in the UK at The O2 Cineworld in London on the 25th October 2011 followed by a nation-wide release on the following day.

This interview first published on Ikonz; http://bit.ly/oi5KCK

Ra.One – Changing the face of movie marketing in India

Eros International & Red Chillies announce brand tie-ups worth Rs. 52 crores for Ra.One

Eros International Media Ltd (Eros International), India’s largest integrated film studio along with Red Chillies Entertainment are set to release Shah Rukh Khan’s most ambitious project Ra.One this festive season on 26th October. The countdown to the film’s release marks the culmination of one of the biggest marketing blitzkrieg for any Indian film ever, embarked upon by Eros and Shah Rukh Khan with brand tie-ups to the tune of Rs. 52 crores.

The country’s biggest brand SRK and leading film studio Eros have come together, jointly exploiting the film’s potential and additional revenue streams making Ra.One the first of its kind landmark film. Expected to be India’s best marketed film with a 360 degree global campaign and a record number of brands on board, the marketing spends on Ra.One have been subsidized considerably through major brand tie-ups in excess of 25 brands. These include Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.

Eros International and Red Chillies have already recovered a major portion of their investments through in-film branding, media endorsements and through pre-licensing Cable & Satellite rights, music and other rights.

Eros International is planning a very wide release for the super hero action packed film in 2D and 3D formats in Hindi, Tamil and Telugu with over 3500 screens worldwide, out of which approx 500 screens are expected to be in 3D in India and approximately 50 plus 3D screens overseas.

Ra.One Game No.1 on iPhone Appstore!

Here’s another astonishing ‘first’ by the Ra.One’s never-ending list of successful ventures! The Ra.One game, ‘Ra.One Genesis’ has reached the No. 1 position on the iTunes store within an incredible amount of time, which is just within 24 hours of its launch. Ra.One is indeed raising the bar for Bollywood movies in the future since Ra.One Genesis has become the first ever Bollywood movie app which is top-featured on iPhone and iPad.

An avid gamer, ShahRukh with son Aryan, has developed the storyline for the game. Almost a prequel to the movie, the game will introduce the key film characters of ‘Ra.One’ and the various super-powers they have in the film. Players will be able to play as the key characters of the film: Ra.One or G.One

Since the time of its release, the Ra.One game has taken the world by storm,especially the appealing and creatively designed Ra.One’s army characters and the superhero G.One . It is evident that iPhone and iPad users have accepted the Bollywood movie game very well and this has certainly opened up the field of new age movie marketing innovation in the future as well.

About the game – Ra.One | Genesis is a free to play top down 3D arcade action game, available for Smartphones & Online. You play as the mighty superhero ‘G.One’ who will stand to defend the world, against the wrath of a surreal creation, codename ‘Ra.One’ and his minions, who are all set to bring chaos and destruction. You can play as ‘G.One’ the next generation superhero that can solidify electricity and use it to bring down any form of enemy. Equipped with special abilities and weaponry, he stands by to defend our world. The other features of the game are –
– Explore 3 futuristic terrains; each more deadly than that first.
– Cinematic cut scenes to create an immersive story driven experience.
– Your Mission is to survive & destroy horde of the most brutal minions led by Ra.One’s Commanders.
– Encounter epic boss battles, tons of character customization and purchasable weapons, armor and upgrades.
– Track your unlocked achievements over Game Center or publish them on your facebook wall.

So have you started playing yet? http://bit.ly/RaOneiPhoneApp

Exclusive: Anubhav Sinha: ‘Expectations of Ra.One are massive’

Filmmaker Anubhav Sinha has said that expectations around Shah Rukh Khan‘s Ra.One are “massive”.

The director said that the combination of the project’s star cast and its superhero genre have resulted in the level of hype currently surrounding the Diwali release.

“There is no way we could have controlled the expectations of the film because Shah Rukh was going to release a film of his after a gap of 18 months, then he is also playing a superhero and then the whole of myths that get associated with such films,” Sinha told Bollywood reporter Sunny Malik.

The filmmaker explained that his team have worked hard to meet audience expectations.

“We were also aware that the film will have massive expectations. I agree that these things should make you nervous because people go into the theatre with a lot of expectations,” he said.

“In terms of what you have to deliver, you must do your best to go beyond it. We have tried to do that.”

The London-based film, which was originally going to be shot in Miami, is to have a series of premieres in Dubai, the UK and Canada.

Red Chillies Entertainment’s Ra.One is out on general release on October 26.

By Steven Baker on Digital Spy: http://www.digitalspy.co.uk/bollywood/news/a345286/anubhav-sinha-expectations-of-raone-are-massive.html

I requested Karan Johar to take charge of a Ra.One unit – Anubhav Sinha

Anubhav Sinha, who has directed Shah Rukh Khan’s most ambitious project till date ‘Ra.One’ has been in the news about other directors taking over his place due to differences with the leading actor, who is also producing the film.

These rumors started when Karan Johar came to London and was overseeing the filming on scenes between Kareena Kapoor and Shah Rukh Khan at Hardwick House, Ham (south-west London).

Reportedly, Khan rented the house for a few days from a family for a hefty sum and shot scenes there while they were away on Holiday.

In an interview with Bollywood reporter Sunny Malik, Anubhav Sinha spoke about having two units in London for a few days and how it all came about.

“The filming at Battersea Power Station was extended by a few days because of the rain and we ran into the schedule of the next planned location. The need for two units came up and fortunately Karan Johar was in town and I requested him to take charge of the second unit,” said Sinha.

Ra.One was initially set in Miami instead on London. The Cash director explained: “We did a technical recce (location scouting) in Miami and suddenly the budget started to seem out of control. At that point, Shah Rukh decided to recalculate the budget and that would have meant postponing the shooting there which would have resulted in serious weather issues for the filming. The whole plan of shooting outdoors had to be changed and we needed to change the country and we decided on London.”

Ra.One, produced by Red Chillies Entertainment and distributed by Eros Internationals Ltd. is out on general release on the 26th October 2011.

This article first appeared on Pinkvilla

The Ra.One NVIDIA GeForce LAN

A chance to battle it out against SRK himself!

Calling all the gamers out there! Get ready to win prizes worth Rs.10 lakhs and a chance to battle it out with mega-star Shah Rukh Khan at the biggest gaming tournament ever

The Ra.One NVIDIA GeForce LAN event is happening on October 14th, at Bandra-Kurla Complex Grounds in Mumbai. The event will feature 3D gaming systems, cool contests and tournaments featuring popular games like Counter Strike 1.6, Call of Duty 4, FIFA, Need for Speed, Grand Auto Thefts and likes. An entire day of dedicated to gaming will see up to 1000 gamers competing against each other in a virtual combat zone.

Apart from this, there are a lot of fun filled activities planned for visitors and participants including sweepstakes, trivia contests, and non competitive gaming events for non participants.

The icing on the cake is the closing ceremony in which superstar Shah Rukh Khan himself will be battling it out with the winners and would interact with the gamers. What will be so unique about this Ra.One NVIDIA gaming event is its effective presence online as well. This is the first time a LIVE event will showcase the digital innovation by way of live interactive contests, Puzzles and lot of other fun elements hosted on the Ra.One official website http://www.raonemovie.com simultaneously. Also, toward the evening, this event will be LIVE streamed from 5 p.m. onwards Ra.One’s official YouTube channel making it a treat for the people who can’t attend the event in Mumbai.

Entrance to Ra.One NVIDIA gaming event will be strictly for registered ticket holders only. Doors will open at 8am and the event will run until 10pm.

Watch the event LIVE here: http://bit.ly/NVIDIARaOneLIVE

RA.ONE Music Launch

An Epic music launch – Ra.One is here to stay!

The Ra.One music launch is definitely one that is not going to be forgotten very soon by the industry and audiences alike. No doubt that the music of Ra.One has been one of the most highly-anticipated albums of the year, however the sheer scale of grandeur and enigmatic presence on the stage of the stars has left everyone’s jaws dropping.

Shah Rukh Khan was at his usual charming best as he joked and said, “Superman ko apna naam Karan Johar rakhna chahiye.”  He grooved with Kareena Kapoor, his female co-star in the movie, to the latest chartbuster from the movie Chammak Challo, and while Kareena did look stunning in a blood-red sari, all eyes were eagerly looking out for the well-kept secret that is the character of Ra.One, which is being portrayed by Arjun Rampal..And quite an entry it was!

Karan Johar, Shah Rukh Khan’s closest friend in the industry, launched the music album while the film has been dedicated by SRK to the late Yash Johar.

Though we faced an unexpected delay in the start the event,it was probably because of the rains affecting certain portions of the set, built in an open area. And later, live glimpses of the event were shown, as promised, on the official YouTube channel. If the glimpses didn’t quite please you, you must watch the entire event to be aired on national televisionvery soon… the funny SRK on-liners & the dance performances will definitely impress you. And national broadcasting means that not only the media, but also the entire fans base can become a part of the celebrations.

YouTube views and comments for the event were at an all-time high, and Ra.One’s official Twitter handle even amassed 300+ followers in a matter of 2 hours.

The official release of Ra.One’s music album has truly been the perfect gift for all at the end of this festive season.  It truly was worth the wait!


Check out the launch video on the official RA.ONE YouTube channel:

[youtube.com/watch?v=g6fgKxMQ2yg&feature=channel_video_title]