Tag Archives: Media Hive

Interview: “Filming in London was very exciting” – Sidharth Malhotra

Sidharth Malhotra is the newest Bollywood heartthrob on the scene. The 33-year-old actor made his debut in 2012 with Karan Johar’s ‘Student Of The Year‘ and has built up quite a fan following through his performances with UK hits such as Kapoor & Sons and Brothers

Hailing from an Indian Armed Forces family, Sidharth entered the film industry after working as a junior assistant director on the award-winning My Name Is Khan. He caught director Karan Johar’s eye, who then decided to launch Sidharth along with Varun Dhawan, son of director David Dhawan, and Alia Bhatt, daughter of renowned producer Mahesh Bhatt in Student Of The Year. The three actors shot to stardom in India even before their highly-anticipated debut film released.

Aiyaary (2)

Malhotra has since starred in hits such as Ek Villain, Ittefaq and A Gentleman. He is gearing up for his newest release, Aiyaary, also starring Manoj Bajpayee and Rakul Preet.

Speaking to BollyNewsUK, the actor discusses his new movie and filming in the British capital…

You must be very excited starting the new year with Aiyaary
Yes, every Friday brings in new excitement. The script and content of Aiyaary is very powerful and director Neeraj Pandey always showcases intelligent content in his films. Audiences will understand the reason why we’ve made the film, as it’s very relevant now. It’s a packaged spy thriller, which I’ve never done before, so it’s something new for the audience.

The title of Aiyaary is unusal. Was that intentional to make the film mysterious?
I believe that Neeraj Pandey has a knack for finding these words when it comes to naming his films. It was also very apt for the characters as we are playing intelligence agents in the film. Aiyaary means the art of trickery, and these guys definitely have that skill. It’s also a very intriguing title, which helps us.

Aiyaary (1)
Neeraj Pandey films usually share critical acclaim and box office success. Are you worried about the trend of 2017 where most movies didn’t perform well though?
No, I don’t worry about that. Every film has its own audience at the end of the day. When you sign up to do a film, you know the extent of the business it is likely to make. This is a thriller first of all, which doesn’t have the trappings of a commercial love story. It has a good subject which is relevant to the country and its youth. Also, looking at Neeraj Pandey’s track record, he has never had a film under-performing at the box office. Its more relaxing because of his past track record.

You disappeared from social media with the hashtag #SidsOffTheGrid leading up to first promotions of Aiyaary. What was that about?
(Laughs) We were just preparing audiences for what is going to happen when Aiyaary releases, as my character in the film goes off the grid. In my head, I wanted to see if people will miss me online. I was very happy to see that people were concerned, including you who messaged and called. It was very nice actually. I was back in two days, it was a fun activity.

Your last film Ittefaq was only promoted on social and digital media. However, some film studios are going back to the traditional marketing style. What do you feel works best?
The trend has really changed. It has more become about what happens on the Friday of release. Audiences want to know what the reports are, what their friends and family thought of the film, as it is an expensive experience to go to the cinema. The taxes aren’t helping either.  I believe more than marketing or public relations, it has become all about what the first day is like. Social Media has a massive reach. You can disseminate authentic information from your official accounts. There is no middle man and hence, misunderstandings are avoided. I feel, in a country like India, social media is still a new phenomenon and doesn’t have the same numbers as the US or UK. We must cater to the traditional formats of information as well. Audiences are shifting from TV and newspapers to online, albeit slowly. Although, Facebook has a great reach in India, which is great. Twitter and Instagram are fairly new, and you can’t only depend on these medium to create awareness.

Aiyaary (3)Was it distracting for you as an actor to shoot at popular tourist attractions such as Leicester Square in London?
We were filming on Oxford Street and London is always beaming with people. We were filming at 17:00, during high rush hour time. We didn’t want to lock down the area for the shoot as it was supposed to look authentic. That was a bit of an issue.
I was wearing a hood and was sweaty, as it was supposed to portray the middle of an action sequence. I was coming out of the Underground station and a steady cam was filming me walking out. During almost all of the takes, someone passing by would react to me being there. It took a lot of retakes and was a tricky situation as to whether we should announce that we are filming or just keep going as we were. We continued filming Guerrilla style and some of the fans were sweet enough to not stare into the camera during takes. It was interesting to shoot at an actual location with people around you not knowing about it.

Since the film was moved forward, do you believe the extra time you have to promote the film is a positive to take out of the situation?
We were always prepared to create good awareness for the film but, yes it does give us a bigger window now. We have been to Chandigarh, Amritsar and the Wagah border. It’s interesting as no one has spent so much time with the Armed Forces before for a film. It’s great to give them memories and I’m enjoying spending time with them.

  Reliance Entertainment releases Aiyaary in UK cinemas on 16th February 2017.

Rani Mukerji is back with ‘Hichki’

 

The acclaimed actress’ forthcoming film is an uplifting, inspiring entertainer.

Rani Mukerji’s next, Hichki, celebrates self-belief, resilience of human spirit and hope. The film is about turning disadvantages into opportunities and staring down at challenges and ultimately winning over them. She plays the role of Naina Mathur who has a nervous system disorder, Tourette Syndrome that forces an individual to make involuntary repetitive movements or sounds.

YRF’s Hichki has been directed by Siddharth P. Malhotra and has been produced by Maneesh Sharma. The film is set to release in UK cinemas via Yash Raj Films on Feb 23, next year.

Shah Rukh Khan’s ‘Zero’ releasing on 21st December 2018

Shah Rukh Khan & Aanand L Rai’s film is titled as ZERO is releasing in UK cinemas on 21st December 2018. 

Red Chillies Entertainment and Colour Yellow Production come together to bring the film, also starring Anushka Sharma and Katrina Kaif in leading roles, produced by Gauri Khan, Zero is all set to release by 21st December 2018.

Watch the Zero Title Announcement here:

Directed by Aanand L Rai and starring Shah Rukh Khan, Anushka Sharma, Katrina Kaif ZERO is all set to release in UK cinemas by 21st December 2018. A UK distributor has not been confirmed yet. 

Ek Dafaa by pop star, Arjun Kanungo, has all ingredients to becoming a hit

arjun-kanungo_ek-dafaa_4Heartthrob and pop sensation, Arjun Kanungo, begins the New Year with a bang as he releases a fun, groovy song Ek Dafaa. The song features a sample used from legendary artist A.R. Rahman’s iconic Chinnamma that makes it fun and adds an extremely trendy vibe to the song. 

The track begins with a simple minimalistic grand piano and gradually evolves into an eclectic Electronic Pop tune with a chorus that will make you press the replay button.

Singer Arjun Kanungo says, “Ek Dafaa has been on my mind for a long while and adding a sample of the popular track Chinnamma by the maestro A.R. Rahman was my dream and I am humbled by the response. I couldn’t have asked for more.”

Shridhar Subramaniam, President India and Middle East, says, “Arjun has been one of the few artists with an ability to connect with audiences across age groups. Ek Dafaa as a song has an instant likeability to it. The song has been loved by his fans and we are setting up the video release by the end of the month.”

With the audio released by Sony Music, the label is currently working on the main video slated to release by the end of the month.

Penned by Mayur Puri, Ek Dafaa (Chinnamma)speaks of the emotional journey one goes through while experiencing heartbreak or separation with your loved ones. The song succeeds in establishing a strong groove, which listeners instantly connect with.

Watch the lyrical video here:

Anita Dongre & Anju Modi to partake in Aashni + Co Wedding Show

 

The Wedding Diaries by Anita Dongre - PherasLeading ladies of the Indian fashion scene, Anita Dongre and Anju Modi, are among the stellar lineup partaking in the second, annual Aashni + Co Wedding Show in association with Mustang Productions on Sunday 10th January 2016, taking place at Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA.

Anita Dongre has been at the forefront of the Indian fashion scene for over 20 years. A household name and a highly respected leader in the global fashion fraternity, she is also celebrated for her commitment to reviving, sustaining and empowering traditional Indian crafts. Her eponymous, luxury label ANITA DONGRE, with its fine bridal wear, couture and pret along with the jewellery brand Pink City, are the hot favourites of Bollywood divas and fashionistas.

An integral part of the Indian fashion industry and a revered couturier, Anju Modi started her eponymous label in 1990. The label is synonymous with beauty and elegance and her designs are incensed with romance and passion. Over her illustrious journey spanning over 20 years, she has shown at multiple fashion events across the globe. She has also designed costumes for the films Bajirao Mastani and Goliyon Ki Rasleela Ram-Leela from the house of Sanjay Leela Bhansali.

Some of India’s most celebrated designers will once again descend on the Capital to present their latest bridal and couture collections on one high-end platform at Aashni + Co Wedding Show in association with Mustang Productions. The full lineup of participating brands is: Anamika Khanna, Anju Modi, Anita Dongre, Anushree Reddy, Manish Malhotra, Sabyasachi, Varun Bahl, Akanksha Gajria, Ridhima Bhasin, Chiquitita kidswear by Payal Bahl, Gaurav Gupta, Masaba, Nikasha, Rimple and Harpreet Narula, Samant Chauhan and SVA. Additionally, Aashni + Co Wedding Show will welcome lauded Pakistani designer, Faraz Manan, presented by Hello! Pakistan, alongside his Indian contemporaries, as well as jewellery and accessory collections by Amrapali and Amishi London. 

The Wedding Diaries by Anita Dongre - Pinkcity

January being renowned as the seasonal buying and browsing period for Summer brides and grooms, Aashni + Co Wedding Show 2016 will curate the latest bridal, occasion wear and couture collections from the top tier of the South Asian design spectrum, with accessibility being key to the show. Mustang Productions provides imaginative event design paired with impeccable coordination services to create truly exceptional events and fashion shows. The event will also feature floral styling by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant, who played a key role in designing the debut show in January 2015.

The Wedding Diaries by Anita Dongre - Cocktail

Aashni + Co Wedding Show 2016’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales, who wanted to do something about the widespread poverty and hardship that he saw in South Asia. He turned to the entrepreneurial spirit of the British Asian diaspora, aiming to link them with innovative social entrepreneurs and grassroots interventions in the region. Since its inception, The British Asian Trust has convened funds, become a trusted navigator and raised awareness through the backing of high profile voices like Nobel Laureate Kailash Satyarthi, music mogul Simon Cowell and Bollywood actress Rani Mukerji. To date, the Trust has made a real difference in the lives of over three million people in South Asia.

Aashni + Co Wedding Show
Tickets: £30 – General Admission

Ticket purchase via:
Website: www.wslondon.com
Tel: +44 207 985 0155

Store: Aashni + Co, 47 Ledbury Road, London W11 2AA
Email: weddingshow@aashniandco.com