Rajinikanth’s KOCHADAIYAAN, an Eros International and Mediaone Global Entertainment Limited production, with music by A.R. Rahman , story and supervision by K.S. RaviKumar and direction by Soundarya R Ashwin will reportedly have a London premiere.
The shooting of the film is complete and it is in active post production. The countdown to the release of the prestigious project has begun with Eros and Mediaone embarking on the marketing and exploitation of the film actively with the Tamil Satellite rights being assigned to Jaya TV and the Telugu rights for the film to Messrs Lakshmi Ganapathy Films, Hyderabad.
Eros and Mediaone have also strategically tied up Karbonn Mobiles to launch 5,00,000 Kochadaiyaan Mobiles to celebrate the release of the film. The tie-up with Karbonn Kochadaiyaan mobiles will have exclusive screen savers and images from the film along with the trailer and the signature tune of the film. These special Kochadaiyaan mobiles would be released in September/ October during the audio launch of the film.
Announcing the marketing plans, Dr. J Murali Manohar, Director of Mediaone Global Entertainment Limited said, “We are overwhelmed by the marketing response for the film from brands and distributors and are looking forward to completing the film soon and releasing it later this year and excited that a big Bollywood studio like Eros is backing the project.
Mr. Sunil Lulla, Managing Director, Eros International Media Ltd added, “Eros is proud to be associated with Rajinikanth once again. We are confident that like Sivaji and Robot this will also be a landmark film in Rajinikanth’s career with attractive monetization avenues and we are privileged to be a part of it. We are delighted to have Jaya TV on board for the Tamil satellite rights. We will also be releasing a separate Hindi version along with the Tamil version”.
Sudhir Hasija, Chairman, Karbonn Mobiles said “We at Karbonn Mobiles are very excited and proud of our association with movie Kochadaiyaan and Eros International. The Karbonn Kochadaiyaan phone will come embedded with behind the scene footage, movie trailers and songs from the movie, Rajinikanth’s popular film dialogues, wall papers and much more. A special treat is Rajinikanth’s digital signature on the back panel of the phone that provides every fan with their own personal Rajinikanth autograph.”
Announced earlier last year, Kochadaiyaan is an action adventure film with performance capturing technology, on the lines of James Camaron’s Avatar and Spielberg’s TinTin .The film will release in Tamil, Telugu, Hindi and English. Along with Rajini, the film stars Deepika Padukone, Jackie Shroff, Sharat Kumar, Nazzar, Shobana, Aadi, Rukmani and others.
The music release of the film is planned in Tokyo and multi-city premieres of the film are being planned across Los Angeles, London and India. The film is scheduled to release towards the end of the year.
Check out some photos from the London Press Conference held earlier this year after the completion of the first schedule at Pinewood Studios: