After reaching out to millions of fans across the globe, Red Chillies Entertainments Pvt Ltd’s film Happy New Year has added another feather to the already decorated hat. The film has got the widest release ever on iTunes, which is a first for any Indian film. Directed by Farah Khan, HNY has become the first Bollywood film to premiere in iTunes Gulf region and in 16 Latin American countries.
Confirming the news, Gaurav Verma, Chief Revenue Officer, RCE said, “Technology has always helped in overcoming barriers, sometimes they are economical and sometime language. Riding on the reach of iTunes we have been able to cater to audience in over 100 countries with regional subtitles who can now consume our movies on a swipe at their convenience. Theatrically, we reach out to 50-55 countries for a big film and digital platforms help us in expanding our reach as was the case with our earlier initiative Direct-To-Fan, which made the film available to a global audience.”
An action-packed musical heist, HNY was worldwide distributed by Yash Raj Films and stars Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah in key roles. HNY was released in India on 24th October last year and has been released theatrically, on D2F and on home video in many traditional and non-traditional markets since then. HNY also got the biggest release in China on their New Year weekend recently and will be available in German from 20th March on home video as well.