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First Look: YRF’s ‘Bewakoofiyaan’

Yash Raj Films has released the first look of their upcoming release, Bewakoofiyaan. Starring Sonam Kapoor as Mayera and Ayushman Khurrana as Mohit, the film will release in UK cinemas on 14th March 2014. The rom-com also stars Rishi Kapoor in a pivotal role and is directed by Nupur Asthana. 

BEWAKOOFIYAAN Poster

 

Synopsis: Mohit is a marketing whiz kid vying for a step up the career ladder. Mayera is a financial brain with a penchant for shoes. They’re a young middle-class corporate couple that’s ambitious and likes the good life too.They work hard, they party hard. They’re also passionately in love with each other. Their belief: You can live on love and fresh air. Their obstacle: Mayera’s wilful bureaucratic father V.K Sehgal (Rishi Kapoor).

The obstinate old man believes that only a rich man can bring Mayera happiness and a mid-level executive like Mohit simply isn’t good enough!

Exactly how fragile are relationships in these times where consumer lifestyles dictate their very nature and intensity? Who gets the last laugh when recession strikes and the lack of money tests love… credit-card-junkies private-sector Mohit-Mayera; or safe-playing sarkari, V.K. Sehgal?

Bewakoofiyaan, a contemporary slice of life story which turns set notions about relationships on their head is directed by Nupur Asthana and has been written by the versatile writer/director Habib Faisal. The film is produced by Aditya Chopra. This is Nupur’s second film for the Studio, after her successful directorial debut last year with Mujhse Fraaandship Karoge, under the Y Films banner.

 

 

 

 

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