Ever since the launch of its motion poster, producer-director Rakesh Roshan’s Krrish 3 has rapidly advanced along the digital marketing route. Thanks to its campaign on the internet, including a chat session with lead actor Hrithik Roshan on a social networking site, the third instalment of the popular superhero franchise has managed to grab the attention of over 63 million users across the globe.
Tech giant Apple has now signed up with the filmmakers — a first-of-its-kind tieup for Bollywood. The content — including music, video and apps — of the movie is available in a new dedicated area on their online store, iTunes.
In fact, the movie is among its biggest Diwali promotions to run internationally — including the US and UK. Hrithik Roshan and Priyanka Chopra made a special appearance at their store in London on October 15.
Rakesh Roshan says, “This association takes Bollywood to a new standard. It gives us a platform no (Hindi) film has got before. It’s a great feeling that people from all over the world are accepting Krrish as a franchise.”
Hrithik became B-Town’s first actor to be part of the ‘Meet The Filmmaker’ series that has, in the past, included the likes of Colin Firth, Jude Law, Matthew McConaughey, Robert Pattinson, Drew Barrymore and Amanda Seyfried. For those who have missed the event, a video podcast is available for download. “It is opening so many doors for promotions and music, too,” adds Roshan.
Incidentally, the trailer of the movie — that also stars Priyanka Chopra, Vivek Oberoi and Kangana Ranaut — has apparently registered 17 million hits till date.
Krrish 3 releases in UK cinemas on November 1.