The theatrical trailer of Homi Adajania’s Cocktail has crossed over 1 million views in just about 2.5 days.
A source from the production house, said, “The idea is to create maximum buzz within the online community as their reaction is instantaneous. We wanted to give certain exclusivity online and have special plans for TV promotions as well.”
Deepika Padukone, who has been promoting the film through her social networking page, posted on Twitter about the trailer crossing the 1 million mark as well :
Thank YOU all for making my COCKTAIL trailer sooo soooo popular!We have just crossed 1M views in record time!all because of YOU!
Deepika Padukone (@deepikapadukone) May 23, 2012
The music of Cocktail has been composed by Pritam Chakraborty and Yo Yo Honey Singh’s Angreji Beat also features in the trailer along with Tum Hi Din Chadhe sung by Neeraj Shridhar.
Thank YOU all for making my COCKTAIL trailer sooo soooo popular!We have just crossed 1M views in record time!all because of YOU!—
Tum Hi Din Chadhe will reportedly be unveiled this weekend. The song was shot in Cape Town with Saif Ali Khan, Deepika Padukone and Diana Penty, the leading actors of this highly-anticipated film.
Check out what Deepika Padukone has to say about the trailer crossing over 1 million views on YouTube:
Eros International will release Cocktail on 13th July 2012 in the UK.