Tag Archives: Global Goals for Sustainable Development

YRF & Richard Curtis join hands for Global Goals campaign

yrfY- Films, the youth films division of India’s leading movie studio Yash Raj Films, has joined hands with The Global Goals campaign to promote the cause of gender equality in India, as the United Nations launch the Global Goals for Sustainable Development. YRF will be creating an exclusive 4 part web series titled ‘Man’s World’ for this cause in collaboration with Project Everyone, founded by British filmmaker Richard Curtis, the writer-director of iconic films such as Four Weddings and a Funeral, Notting Hill and Love Actually. He is also the creator of Mr. Bean.

On 25th September at the UN, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. Prime Minister Narendra Modi shall pledge the country’s commitment on September 25th at the UN General Assembly in New York.

The Global Goals campaign – with Project Everyone, Global Citizen, action/2015, and UN agency partners, aims to share these Global Goals with 7 billion people within 7 days of their announcement, and has tied up with partners across the world, to promote these goals in their respective countries. In India, Project Everyone chose YRF, to spread awareness about the Gender Equality goal across the country. International partners of Project Everyone include Aviva, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered, Unilever, The Bill and Melinda Gates Foundation, United Nations Foundation, UNDP, Unicef. Public figures and international talent supporting the campaign include Jennifer Lawrence, Ashton Kutcher, Daniel Craig, Gilberto Gil, Jennifer Lopez, Meryl Streep, Malala Yousafzai, One Direction, Sir Ken Robinson, Richard Branson, Professor Stephen Hawking, Stevie Wonder, Aamir Khan, Hrithik Roshan, A R Rahman among others.

YRF has been working closely with Curtis and his team on creating this content, a one-of-its-kind four-part, original comedy series called ‘Man’s World’, which will be launched on September 29th in the week of the Global Goals campaign. The series will be available to audiences for free on Y-films’ YouTube channel.

Filmmaker Richard Curtis says,“The Global Goals, if met, ensure the health, safety and future of the planet for everyone on it.

In particular, young people all over the world have the most crucial role to play in making sure their leaders deliver on their promises over the next 15 years. And that’s why we’re so delighted to partner with one of India’s leading film companies Yash Raj Films who not only understand but help beat the pulse of India’s young digital consumers.  

Our catchphrase is: ‘You can’t fight for your rights if you don’t know what they are’. Yash Raj is helping to make millions of young people in India aware of their rights. We also believe that to make things happen you have to make things – and Yash Raj has made something great.”

Ashish Patil, Vice President: Y-Films, Brand Partnerships & Talent Management at YRF says, “Gender equality is not a woman’s issue, it’s a human issue and it affects us all. And we’re thrilled to partner with the UN & Richard for our first ever web series, Man’s World, that can get that message out there in a fun, entertaining yet meaningful manner and hopefully make an impact.“

Akshay Kumar gets dizzy again for the Global Goals campaigns challenge

International film megastar Akshay Kumar, is the first Indian personality to get behind the #dizzygoals challenge in support of a major campaign launching on 26th September to make the new Global Goals for Sustainable Development famous.

The Global Goals are a series of ambitious targets to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030 which will be agreed at the United Nations General Assembly by 193 world leaders.

Using the connection of ‘goals’, the dizzy goals challenge invites personalities and the public to run around a ball until they’re dizzy and then to try score a goal.

The #dizzygoals for The Global Goals campaign is already breaking the internet as some of the world’s leading footballers were challenged to shoot a dizzy penalty.  Real Madrid FC and Wales national football team’s Midfielder Gareth Bale took the first dizzy penalty challenge for The Global Goals. He was followed by former footballer Gary Lineker OBE, former England striker Alan Shearer OBE and Liverpool Football Club players Jordon Ibe and Joe Gomez. In India we have Abhishek Bachchan’s ISL team Chennaiyin FC also took the dizzy goals challenge.


This was the second time Akshay Kumar took the hilarious challenge, this time in Dorset, UK whilst shooting for Housefull 3. The #dizzygoals challenge left India’s undisputed action hero no less than dizzy. In the video Jacqueline Fernandez is also seen cheering Akshay Kumar along.

The Global Goals campaign, aims to make the Global Goals the most famous Goals on the planet by sharing them with 7 billion people in 7 days from the moment they are adopted (26th September – 2nd October). The more people that know about the Goals, the more people will work to ensure global leaders drive change and the more young people will be inspired to join a new generation of Global Citizens.

Catch Akshay Kumar’s dizzy goals challenge video here:



Akshay Kumar takes the #DizzyGoals challenge

International film megastar Akshay Kumar, is the first Indian personality to get behind the #dizzygoals challenge in support of a major campaign launching next month to make the new Global Goals for Sustainable Development famous. 

Launching at the United Nations General Assembly by 193 world leaders, The Global Goals are a series of ambitious targets to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.

Using the connection of ‘goals’, the dizzy goals challenge invites personalities and the public to run around a ball until they’re dizzy and then to try score a goal. 

The #dizzygoals for The Global Goals campaign is already breaking the internet as some of the world’s leading footballers were challenged to shoot a dizzy penalty.  Real Madrid F C and Wales national football team’s Midfielder Gareth Bale took the first dizzy penalty challenge for The Global Goals. He was followed by former footballer Gary Lineker OBE, former England striker Alan Shearer OBE and Liverpool Football Club players Jordon Ibe and Joe Gomez.

Akshay Kumar took the hilarious challenge in Houston, USA during rehearsals for his sell-out concerts Fusion which also marks the superstar’s 25th year in the film industry. The #dizzygoals challenge left India’s undisputed action hero no less than dizzy. 

The Global Goals campaign, aims to make the Global Goals the most famous Goals on the planet by sharing them with 7 billion people in 7 days from the moment they are adopted. The more people that know about the Goals, the more people will work to ensure global leaders drive change and the more young people will be inspired to join a new generation of Global Citizens.