Tag Archives: END7

Abhishek Bachchan becomes END7 ambassador

Abhishek Bachchan_END7
Photo: Daboo Ratnani

“India represents 35 percent of the total global burden for NTDs, causing massive suffering among our poorest citizens. As a parent, I am deeply moved by the devastating toll of NTDs on children, and I want to ensure that no Indian child has to suffer needlessly,” said Abhishek Bachchan. “I am proud to serve as the END7 campaign’s ambassador in India and hope that others will join me in ridding our country of these preventable diseases.”

Maintaining the progress that India has gained against NTDs is vital right now. Abhishek Bachchan will play a key role in drawing attention to NTDs as an achievable health priority for India, educating the public about the impact of NTDs and the importance of complying with free NTD treatment programs, while also encouraging national and state level policymakers to continue making the cost-effective investment in NTD programs.

“We have already defeated smallpox, guinea worm and polio in India. NTDs can be our next major public health success story, and we are on track to eliminate lymphatic filariasis very soon. A focus on NTD control and elimination also represents one of the best investments we can make in the health and economic future of our country,” said Anshu Prakash, Joint Secretary of the Ministry of Health and Family Welfare. “We are happy that the Global Network is supporting our efforts to control and eliminate these diseases of poverty.”

“India currently runs some of the largest NTD control and elimination programs in the world, signaling its commitment to improving the plight of millions of people,” said Dr. Neeraj Mistry, managing director of the Global Network. “By continuing to prioritize NTDs and building up the ability to deliver treatments, India can be a global leader in efforts to defeat NTDs once and for all.”

It costs approximately 50 cents (31 rupees) to treat and protect one person for an entire year against all seven of the most common NTDs. Pills to treat NTDs are donated by pharmaceutical companies and many programs use existing infrastructure, such as schools and community centers, to administer the treatments, making NTD treatment one of most cost-effective public health initiatives available today.

The seven most common NTDs—hookworm, ascariasis (roundworm), trichuriasis (whipworm), schistosomiasis (snail fever), lymphatic filariasis (elephantiasis), onchocerciasis (river blindness) and trachoma—infect more than 1 in 6 people worldwide. They cause blindness, massive swelling in appendages and limbs, disfigurement, severe malnutrition and anemia. NTDs prevent children from growing and learning. They reduce adults’ economic productivity and ability to care for their families, keeping communities trapped in a cycle of poverty and disease.

END7 is the first and only global public awareness campaign dedicated to controlling and eliminating the seven most common NTDs by 2020. It was launched in 2012 by the Global Network for Neglected Tropical Diseases, an advocacy initiative of the Sabin Vaccine Institute.

Priyanka Chopra and Celebrities Urge Fans to Join the END7 Campaign

Priyanka ChopraIn a hard-hitting new video released, celebrities from around the world called for support in the global effort to control and eliminate seven diseases that plague more than 1 billion people around the world, including 500 million children. In the video, international actors and musicians witness the devastation neglected tropical diseases (NTDs) cause and encourage their fans to be part of the solution. The video is part of the END7 campaign, a public awareness initiative dedicated to controlling and eliminating the seven most prevalent NTDs by 2020.

 Emily Blunt (Salmon Fishing in the Yemen, Devil Wears Prada); Eddie Redmayne (Les Miserables, My Week with Marilyn); Tom Felton (Harry Potter series); Yvonne Chaka Chaka (South African pop star); Tom Hollander (Pirates of the Caribbean, Pride and Prejudice); and Priyanka Chopra (leading Bollywood actress and international recording artist) are featured in the video.

These celebrities join a growing cast of supporters including Katy Perry, Ewan McGregor, Alyssa Milano, Norah Jones, Rosanna Cash, Paula Abdul and Stella McCartney to help raise public awareness about NTDs.

“Until recently, I didn’t even know these diseases existed,” said actress Emily Blunt. “The serious disabilities and suffering they inflict on the world’s poorest people is heart-wrenching. But I was inspired to join the END7 campaign because, for once, the solution is simple and available now. And the cost for treatment is so low that almost anyone can make a big difference by giving just a few cents/pence.”

END7 is the first global public awareness campaign dedicated to NTD control and elimination and relies heavily on individuals spreading the word and getting involved through Facebook, Twitter and YouTube. It aims to raise the public awareness and funding required to cover the cost of distributing medicine and setting up treatment programs for NTDs. END7 is encouraging supporters to sign a pledge to inspire global policy leaders and philanthropists to take action and help end these diseases by 2020.

 It costs approximately 50 cents/pence to treat one person against the seven most common NTDs for an entire year. Pharmaceutical companies have donated billions of pills to treat these diseases and many programs use existing infrastructure, such as schools and community centers, as distribution points, making NTD treatment one of most cost-effective public health initiatives available today.

 “In India alone, nearly 700 million people are at risk for elephantiasis and more than 200 million children are at risk for worm infections,” said Bollywood star Priyanka Chopra. “Through the END7 campaign, we can offer a solution that will change the lives of millions of people living in poverty in Asia and around the world. I am proud to be a part of the global effort to end these diseases.”

“We are building a movement that allows nearly everyone to play a part in making these diseases history,” said Dr. Neeraj Mistry, managing director of the Global Network for Neglected Tropical Diseases. “Since last January’s London Declaration we have seen a significant increase in support for NTD control and elimination among global leaders. What we need now is for the general public to get involved in our cause.”

The END7 campaign was launched in 2012 by the Global Network for Neglected Tropical Diseases, an initiative of the Sabin Vaccine Institute. Wunderman UK leads the creative direction for the campaign, which includes this latest video along with the campaign’s website, Facebook hub and previously released “Mission in a Minute” video.