Walt Disney Studios Motion Pictures UK has delivered its first Indian dud with Akshay Kumar starrer Selfiee. The film had a disappointing opening at the UK Box Office, although Disney didn’t market the film extensively either.
Selfiee is a Star Studios production, a wholly owned subsidiary of Star India, acquired by The Walt Disney Company a few years ago.
Disney released the film in UK cinemas via 20th Century Studios UK a wholly owned subsidiary of Disney UK, formerly known as 20th Century Fox Studios UK. Whilst 20th Century Fox Studios had a few unsuccessful Indian films at the UK Box Office, Selfiee is only the third Indian film released by the distribution arm of Disney in the UK and the first film that opened low, especially considering the high-profile star cast.
Disney’s previous Indian release include Tadap and Brahmastra Part One: Shiva.
Selfiee released on 24th February and took £49,696.37 from 92 locations across UK and Ireland over its opening weekend, with a poor site average of £540.18. The film is likely to see a big drop in locations in its second weekend.
Yash Raj Films’ Pathaan, the highest-grossing Indian film of all-time in the UK is still going strong in its fifth weekend. The film collected £56,557 from 67 locations over the weekend of 24.02-26.02, with a site average of £844.13. The weekend gross gross and site average are both higher than of Selfiee. The total gross of Pathaan stands at a historic £4,282,842.
StudioCanal released What’s Love Got To With It, directed by Indian filmmaker Shekar Kapur on 24th February. The film took £1,082,163 in its opening weekend from 629 locations, with a site average of £1,720. The opening weekend figure includes £49,636 from 235 previews
Pakistani film Joyland also dropped on 24th February by Studio Soho Distribution, making only £61,461 from 82 locations in its opened weekend, with a site average of £750. The opening is rather disappointing as the film was marketed extensively, and had received positive publicity globally after its Cannes Film Festival premiere in 2022. The opening weekend includes £30,493 from 92 previews.
Box Office data is compiled and supplied by comscore.