Max Factor has taken its creative partnership with global brand ambassador Priyanka Chopra Jonas to the next level, as the brand has launched its first ever, limited-edition Priyanka Universal Colour Collection, created in close collaboration with the actor, producer and philanthropist.
Developed together with Priyanka with an ethos of inclusivity from the very start, each vibrant shade in the exclusive new collection for eye, lip and nail is designed to flatter all skin tones, perfectly complementing complexions with cool, warm and neutral undertones alike.
The rich and expressive palette of perfectly pigmented shades represents a new and exciting innovation in colour science from Max Factor, and invites every individual to step into the light with confidence. The stunning, universally flattering colours in this unique capsule are the outcome of over a year of research and development. Priyanka’s MaxFactor collection went on sale in the UK exclusively at Superdrug on 29th December 2022. The global superstar has now flown into London to promote the product, including a fan meet&greet at Superdrug, Strand, London on 10th January 2023.
The co-created collection is the next step in Max Factor’s partnership with Priyanka Chopra Jonas, the brand’s global ambassador and creative collaborator since 2020. From product development to shade naming, packaging design, and the creation of the advertising campaign, Priyanka was deeply and personally involved in the project throughout.
After the meet & greet with fans earlier today at Superdrug, Priyanka Chopra Jonas headed to Piccadilly Circus for a special photo call. Check out the photos here: