The art and aesthetic behind Indian cinema was presented on one, high-end platform as BollyGoods Edition 2, London made its debut in the Capital recently at The Dorchester, Mayfair.
The exhibition of celluloid inspired fashion, design, art and lifestyle was founded by Delhi entrepreneur Promila Jain Bahri; hosted in the UK by fashion and lifestyle influencer Shivani Ahluwalia; and inaugurated by First Lady of Bollywood Gauri Khan –Indian film producer; co-founder of film production and distribution company, Red Chillies Entertainments; interior designer; wife of superstar, Shah Rukh Khan; and one of the most stylish women in Bollywood.
BollyGoods showcased the works of scions of leading families from Indian cinema that interpret their inherited aesthetics through fashion, interiors and accessory design. The show presented the work of the hugely talented family members of Bollywood’s screen superstars, accomplished designers in their own space.
Besides the cinema born or connected, BollyGoods also presented the works of fashion designers, jewellers, couturiers, artists and graphic designers who cater to the world of Indian cinema. BollyGoods Edition 2, London raised the curtain on their latest collections for an audience of cineastes that wants to take a bit of its magic home.