T-Series, one of the largest and most popular music label of India, has added another successful feather to its cap of achievements. T-Series has crossed an overwhelming one million subscriber base for their official YouTube channel www.youtube.com/tseries.
T-Series has become the first Indian entertainment entity to cross this coveted one million subscriber base mark on YouTube in a short span of less than 2 years with over 730 million channel views. Started in April 2011, the channel overtook other entertainment YouTube channels in 2012 and crossed the one million subscribers mark in first week of February 2013.
A popular song on the T-Series YouTube channel.
Bhushan Kumar, CMD said, “It is a great achievement for me and my entire team to celebrate our success on receiving the one million mark on our YouTube channel. The entire in-house digital team has been really supportive, creative and passionate to exceed their limits to achieve more. I am thankful to all our subscribers and viewers who have helped us in succeeding.”
T-Series official YouTube channel offers a wide choice of content to its discerning fans ranging from Bollywood song videos, Audio juke boxes, trailers, behind the scenes , making of films / songs / videos etc. and has been consistently building up a strong community on social networks like G+, Facebook and twitter etc. Apart from mainstream Bollywood Channel, T-Series also have many sub-channels on YouTube like Apna Punjab for Punjabi Pop, Hamaar Bhojpuri for Bhojpuri content, Bhakti Sagar for spiritual music, Pop Chartbusters for Indipop videos, Shabad for Punjabi Devotional content, Old is Gold for Bollywood Classics from the 1980’s and 1990’s and Regional Music Channel.
Commenting on the milestone achieved, Anthony Zameczkowski, Head of Music Partnerships, YT APAC, said, “We are delighted to partner with T-Series to bring millions of Bollywood lovers content through YouTube. This association has helped T-Series to achieve a huge milestone and we would like to congratulate the whole team. The partnership will ensure that we continue to offer our users all the content they love and enjoy the most on YouTube. With the growing popularity for Bollywood content offered online, YouTube has been successfully leading innovative initiatives and associations to capture audience interest with exciting and entertaining content”.
Neeraj Kalyan, President T-Series said, “We are looking forward to rewrite this success story on other platforms as well, because the short form content is truly a beneficial asset for an app based ecosystem and with the proliferation of smart devices with easy internet access, the traction is going to be upward only. This is mere beginning and 2013 will see many more such firsts from T-Series. This achievement could not have been possible without hand holding by Google team and perseverance and passion of T-Series digital team.”