The much-awaited trailer of Dabangg 2 was unveiled on Salman Khan’s official Facebook page and the star says this is to cater to the new generation which follows movie news on new media.
Salman, whose Facebook profile has 6.8 million likes, says he will also use traditional medium to promote his movies.
“There is a new generation following movie news on new media, so we launched the campaign on Facebook. We will continue to use traditional media. It’s not about one replacing the other. It’s one alongside the other,” Salman said in a statement.
Directed by Arbaaz Khan, Dabangg 2 is a sequel to 2010 blockbuster Dabangg and also stars Sonakshi Sinha with an item song featuring Kareena Kapoor Khan.
Eros International will release Dabangg 2 in UK cinemas on 21st December 2012.
Watch the trailer with English subtitles here:
