Yash Raj Films has noted that the movie name ‘Ishaqzaade’ was generating a whole lot of interest amid fans and has officially explained the meaning.
A spokesperson from Yash Raj Films said, “Once the title Ishaqzaade was locked, it was felt that people were curious as to what the term actually meant. It so happens that one of the dialogues of the film aptly explains the origins of the word Ishaqzaade and all that had to be done was to put out the same. But the challenge was, considering it’s an unreleased film, how to use a dialogue from one of the pivotal scenes of the film without actually releasing the video!
“Kinetic typography or ”moving text” emerged as the solution wherein motion & texture is added to text to express ideas & evoke certain emotions. Special attention was given to the choice of fonts, colours, textures and camera angles in order to keep it true to the world of the film. The emotional experience essential to the scene was also conveyed through the additional use of visual effects & sound design,” added the spokesperson.
Check out the Dialoguezaade from Ishaqzaade here:
