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B4U Pictures to release ‘Players’ in the UK


B4U Pictures gear up for their first release of 2012, Bollywood film Players and are set to release this highly anticipated action packed thriller on 6th January 2012 in the UK.

Prepare yourself to experience the biggest action extravaganza that Bollywood has to offer! The dynamic director duo Abbas-Mustan are back to enthral the audiences once again with the lean, mean heist flick Players – Go for Gold. Players has a massive Bollywood all star cast including Bipasha Bashu, Sonam Kapoor, AbhishekBachchan, Bobby Deol, Neil Nitin Mukesh, SIkander Kher and Omi Vadeya.

The movie is the official remake of the 1969 seminal British film, The Italian Job and is set against the backdrop of international locales in Russia, New  Zealand, Goa and Mumbai.

Hit making directors Abbas-Mustan explain, “Why did we decide to do a remake of the Hollywood movie, Italian Job? Quite simply, weloved it and realized that a lot of people hadn’t seen the film. In fact, there were two of them, made in 1969 and 2003, and we have taken inspiration from both of them”.

“However, we could not use Italian Job as it was. Indian audiences love the drama and masala of Bollywood movies, so we have added situations, songs and emotions to the movie to make it more appealing to them. And yet, we have retained the basic taste of the original. People love the commotion in such films”.

“Shooting in foreign locations is nothing new in Bollywood, but we choose locations for Players that are different from the rest. We even shot a part of the movie in the North Pole! No one has ever shot a film there. It has been the best experience for us, so far. We knew we couldn’t go in the winter as it is dark all day. So we went just before the summer. It was the perfect time. All the lakes and rivers were frozen. There was only one hotel. Even though everyone had to adjust there, we were all happy. It was the experience of a lifetime”.

“We hope you enjoy watching the film as much as we have enjoyed making it”.

B4U Pictures launched in 2009, and has since been distributing Bollywood, Punjabi and South Indian films worldwide like Dulha Mil Gaya, Prince, Saadiyan, Robot, Patiala House, Tanu Weds Manu and Bhuddha Hoga.

Mr. Sunil Shah, Head of Film Distribution B4U Pictures stated: “B4U Pictures are proud to release Abbas-Mustan’s film ‘Players’, after the super success of ‘Race’. ‘Players’ is set to be the first big blockbuster of 2012, releasing 6th January in the UK and worldwide”.

“Like any Abbas-Mustan film, ‘Players’ is full of entertainment, with a fantastic plot, a great film to start your new year with. I am honoured to have the privilege to work on the distribution of ‘Players’ with Viacom Studio 18 and look forward to working a lot more with them in the New Year,” added Mr. Shah.

Abhishek Bachchan, who plays the original Michael Caine role of Charlie Masceranhas, a chartered accountant by day and master thief bynight said: “It’s an entertaining film and the UK audience will really enjoy it. If you are an Abbas-Mustan fan and like the kind of action and thriller film they make, then definitely go and watch it.”

Players – Go for Gold invites you to witness the heist of a lifetime in cinemas across the UK on 6th January 2012.

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