Tag Archives: Trailer

‘Happy New Year’ trailer creates waves worldwide

Red Chillies Entertainments Pvt Ltd unveiled the first look of its next release, Happy New Year, at a grand event in Mumbai recently. Director Farah Khan was present at the event along with the entire cast of the film – Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and Jackie Shroff, Music director duo Vishal-Shekhar and Producers.

Unlike a usual trailer launch, this event was a celebration of the “Indiawaale” sentiment lent by the film. The evening began with SRK and Boman welcoming all to the grand event and introduced Fictitious Group who performed to a theme music especially made to make the eve of Independence special. Vishal and Shekhar also performed on a specially created version of the Happy New Year song, Indiawaale. This was followed by a chic fashion show by Manish Malhotra. The entire cast of the film walked the ramp. The silhouette of the collection clearly defined the theme and the sentiment of the evening. The trailer of the film was then unveiled to the audience that comprised of media and fans from across India.

Check out photos from the trailer launch here:

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Farah Khan said, “This film has all that it takes to make a Bollywood quintessential film but the most important element here is HOPE. It is hope that turns into BELIEF for anyone who works hard in life to achieve their goals. Even if you lose don’t let that bring you down and think it is the end.”

Shah Rukh Khan said, “It is not necessary that if you do not win even after repeatedly trying, that you are a loser. This is what Happy New Year is all about. This film is a celebration and most importantly it is as happy as the title is.”

Venky Mysore, CEO, Red Chillies Entertainments Pvt Ltd, said “We are delighted to bring to you a sneak preview of HNY. This is a tribute to “INDIAWAALE” and a celebration of who we are. It has been a massive project yet most enjoyable to all of us at Red Chillies. We hope the audience enjoy it as much as we have making it. We eagerly look forward to “Diwali” to bring it to the audience worldwide.”

Red Chillies used all possible Digital Platforms – Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer.

While most of the films opt for the conventional Youtube platform, HNY trailer was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app.

If this isn’t enough, the trailer was also launched on the native video player of Twitter with personalized messages from the cast of HNY. “Red Chillies and the cast of Happy New Year understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter, Happy New Year has set a new national and global standard in the movie business,” said Rishi Jaitley, Market Director, Twitter India. The Trailer was also launched on the conventional platform of Youtube on all channels of the partners (Music Distributors T-Series and Film Distributors Yash Raj Films) on the film along with Red Chillies’ official channel. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours.

Below are the statistics of 24 hours from the minute the trailer was launched on all the Digital Platforms, which got it more than 4 million views:

Facebook
First film trailer to be launched on FB and becomes the most viewed movie trailer on FB Native Player across the Globe

  • 1.5 Million Trailer Views
  • 2.8 Million Post Interaction & over 18 Million FB users reached.
  • Over 360K Likes for the trailer (Highest Ever)

Twitter

  • 1.5 Billion Impressions only on Aug 14
  • 5 Hash Tags trending of Happy New Year

YouTube

  • Over than 2 Million views across various Youtube Partner Channels 

WhatsApp

  • First Film to send out the trailer via WhatsApp

Tata Sky

  • Reached Over 13 million Subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice

Airtel WAP

  • They have over 15 million visitors every day

SMS

  • Over 300,000 fans received it via SMS service (missed call facility)

E-Mail

  • Over 25,000 fans received it via email

Happy New Year is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. The film is produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films in UK cinemas and worldwide.

Check out the posters of the film here:

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20th Century Fox to release ‘Humshakals ‘in UK cinemas

20th Century Fox will release the much-awaited Sajid Khan directorial Humshakals in UK cinemas later this month.

Humshakals promises nine times the fun. Filmed in London, it stars Saif Ali Khan, Ram Kapoor and Riteish Deshmukh all in triple roles – a never-before for Indian cinema, along with Tamannaah Bhatia, Bipasha Basu and Esha Gupta as the leading ladies.

Directed by Sajid Khan, produced by Vashu Bhagnani’s Pooja Entertainment, and presented by Fox Star Studios, Humshakals is slated to release in UK cinemas through 20th Century Fox on 20th June 2014.

Humshaklas poster

 

 

 

Kangana rocks her honeymoon solo style, in the newly released trailer of ‘Queen’

Viacom18 Motion Pictures has released the official trailer of Queen on YouTube.

The two and a half minute trailer makes one fall in love with Kangana’s vibrant character, Rani. 

Rani is a typical desi girl who is shy, nervous and excited about her wedding, all at the same time.

Clad in simplicity, Rani is one lovable character who lights up the screen with her absolute innocence.

Kangana Ranaut, who plays the role of Rani, has portrayed the role impeccably, making it easy for the audience to connect with her.

The trailer catches one’s curiosity with a twist that Rani faces on her wedding day which leads to her going on her honeymoon all by herself, changing her forever.

Directed by Vikas Bahl and under the banner of Viacom18 Motion Pictures, Queen is scheduled for release on February 28, 2014.

Watch: ‘Highway’ Theatrical Trailer

The trailer of Imtiaz Ali’s much-awaited new release Highway was launched today at a multiplex in Mumbai. The film, presented by Sajid Nadiadwala, is a road journey traversing six states of north India and stars Alia Bhatt and Randeep Hooda in the lead. The film’s music has been composed by the maestro A.R. Rahman.

Highway has been produced by Imtiaz Ali’s production house, Window Seat Films and is its first production.

Imtiaz says, “Highway was made on the road, on the go. It needed more care. Luckily I had the best people in the team. And the movie has changed us all a bit.”

Sajid Nadiadwala adds, “Presenting a film like Highway is a matter of honour for me. The film was mounted and executed in a very short time and I am so happy with the way it has turned out. Imtiaz’s craft and Rahman’s music have come together like always to create the magic that they are known for. Now with the trailer out, we are waiting for the world to join us on this special journey.” 

Highway will release in UK cinemas on February 21st, 2014.

‘Gunday’ trailer to premiere at Durban International Film Festival

Gunday this Valentine's Day

The trailer of Yash Raj Films’ forthcoming Gunday will be unveiled at the upcoming Dubai International Film Festival (DIFF) in the presence of the film’s stars Ranveer Singh, Arjun Kapoor and leading lady Priyanka Chopra along with director Ali Abbas Zafar.

The much awaited trailer will be premiered on Friday, 13th December at the Madinat Theatre and it promises to be an explosive and delightful treat for all fans and press alike.

Gunday will be the first Indian Film to have its trailer premier at the Dubai International Film Festival.

Based in Calcutta during its most unsettled times in the ‘70’s, the film deals with the inseparable life of Bikram and Bala, who grew from being small time, inconsequential coal thieves, to becoming the most powerful black marketing mafia-men. A story of two happy-go-lucky renegades who came to be known as – Gunday.

Directed by Ali Abbas Zafar and Produced by Aditya Chopra, Gunday is slated to release in UK cinemas on Valentines Day – 14th February 2014.

Trailer: Shuddh Desi Romance

Shuddh Desi Romance - UKAfter the cool and vibrant buzz created by the teaser trailers, the eagerly awaited theatrical trailer of Yash Raj Films’ Shuddh Desi Romance is out!

Catch mann ka maalik aur dil ka naukar, Raghu (Sushant Singh Rajput), Gayatri (Parineeti Chopra), jo pyaar-vyaar ke chakkar paka kar tang aa chuki hai, aur aazaad panchi, Tara (played by debutant Vaani Kapoor), in the very enjoyable and refreshing trailer from YRF’s Shuddh Desi Romance, which also stars the lovable and endearing Rishi Kapoor.

The film is directed by Maneesh Sharma, written by Jaideep Sahni, and produced by Aditya Chopra.

Does what starts physical always turn into love? And what reaches love, always turn into commitment? How do you figure out? From the director of Band Baaja Baaraat and the writer of Chak De! India, comes a fresh and very real love story about the hair raising minefield between love, attraction and commitment.

The trailer was launched at a unique event at the heritage and iconic Raj Mandir Cinema Hall in Jaipur, with Sushant and Parineeti, who recollected the wonderful time they had in the city while shooting the film.

Shuddh Desi Romance — a romantic comedy that finally tells it like it is, releases in UK cinemas and worldwide on 13th September 2013.

Akshay and Sonkashi come together again in ‘Once Upon A Time in Mumbaai Again’

Superstar Akshay Kumar will be seen romancing actress Sonakshi Sinha again, after the super success of Rowdy Rathore, in Milan Luthria’s Once Upon A Time in Mumbaai Again. 

The film also stars young star Imran Khan, last seen in Matru Ki Bajli Ka Mandola. 

Once Upon A Time in Mumbaai Again

Once Upon A Time In Mumbaai Again is the story of an underworld don, Shohaib (Akshay Kumar), who killed his mentor in the past (Once Upon A Time In Mumbaai) to gain supremacy and is now the ruling mafia king. His influence and power has spread right up to the Middle East, today. Shoaib is now a flamboyant, suave man who is feared and revered. 

Once Upon a Time in Mumbaai Again - UK Release

Shohaib’s only confidantes are his best friend Javed, who oversees his empire for him and his former lover Mumtaz (Sonali Bendre) who is now his closest friend. He often visits the poor Muslim areas where he grew up and it is on one such visit that he meets Aslam (Imran Khan). He takes him under his wings and gradually Aslam becomes one of his favourites.

Shohaib wants to gain full control over Bombay and this is met with resistance from two existing gang lords – Vardha and Arun. Vardha and Arun join hands with a cop – Sreenu, whose only purpose in life is finishing off Shohaib’s reign, for which he gladly joins hands with the gang lords. 

While Bombay continues to be the object of their fancy, Shohaib stumbles upon a young actress – Yasmin (Sonakshi Sinha). He is immediately taken in by her freshness, beauty and candor. Slowly, but surely his attraction towards Yasmin goes onto becoming an obsession. This creates a rift between Shoaib and Aslam and results in the ultimate showdown between the mentor & protégé.

Watch the trailer here:

Watch: ‘D-Day’ Trailer

The trailer of Nikhil Advani’s D-Day has been released.

Watch it here:

DAR Motion Pictures and EMMAY Entertainment Pvt. Ltd. today the first official poster and the theatrical trailer of their upcoming project D-Day at Cinemax Andheri in Mumbai. Directed by Nikhil Advani, D-Day is a high-octane thriller revolving around a covert mission to bring India’s Most Wanted fugitive to justice. The movie stars Rishi Kapoor, Arjun Rampal, Irrfan Khan, Aakash Dahiya, Huma Qureshi, Shruti Haasan, Chandan Roy Sanyal & Sree Swara Dubey.

D-Day’s first look poster was unveiled by director in the presence of the cast & crew along with the producers Arun Rangachari – Chairman of DAR Capital Group, Monisha Advani – Director Emmay Entertainment Pvt. Ltd., Vivek Rangachari – Director DAR Media Pvt. Ltd., Madhu Bhojwani – Director Emmay Entertainment Pvt. Ltd and the media.

Nikhil Advani, Director, commented, “The idea of capturing India’s most wanted man in his own playing ground is a question every Indian has asked at least once in their life. D-Day is our attempt at bringing this very idea alive on-screen. From the plot to the performances, every aspect of this movie is real, gritty and hard-hitting, but more importantly, it’s honest. The set action pieces in the film and the riveting musical score by Shankar Ehsaan Loy add several layers to the extraordinary, sweeping and rugged landscape that the film endeavors to capture. D-Day is by far the most difficult film I’ve made.”

Synopsis: 9 years ago Wali Khan (Irrfan Khan) was sent into Karachi, Pakistan by the Chief of R&AW Ashwini Rao (Nasser) to report the activities of the Most Wanted Man in India.

9 days ago Rudra Pratap Singh (Arjun Rampal) Indian Armed Forces, MARCOS unit, Zoya Rehman (Huma Qureshi) R&AW Explosives expert and Aslam (Akash Dhaiya) a petty thief from the streets of Mumbai, recruited by R&AW infiltrated Pakistan to join Wali Khan and carry out the mission to bring back The Most Wanted Man in India. The man who was going to break all ISI protocol and security and attend his own sons wedding. The man who could on that day be abducted and brought back to India to face justice.

1 day ago everything went according to plan until it all failed. The team sent in to bring The Most Wanted Man in India did the unthinkable – They carried out the most daring operation and almost got away with it. Almost because, something went horribly wrong.

Debutant Aakash Dahiya at the First Look Poster and Theatrical Launch for D-Day

Irrfan Khan at the First Look Poster and Theatrical Launch for D-Day

L-R Nikhil Advani, Arun Rangachari, Monisha Advani (Director Emmay Entertainment Pvt Ltd), Vivek Rangachari & Madhu Bhojwani (Director Emmay Entertainment Pvt Ltd)

L-R Akash Dahiya, Rishi Kapoor, Huma Qureshi, Arjun Rampal,   Irrfan Khan, Sree Swara Dubey

L-R Akash Dahiya, Arjun Rampal, Rishi Kapoor, Huma Qureshi, Nikhil Advani, Irrfan Khan, Sree Swara Dubey

L-R Aakash Dahiya, Arjun Rampal, Rishi Kapoor, Huma Qureshi, Irrfan Khan, Sree Swara Dubey & Nikhil Advani in the front