Tag Archives: Aashni + Co

UK’s leading retailer of South Asian high fashion goes online

AashniCo-3Finally, dedicated followers of fashion across the UK and globally will be able to shop the latest collections by India’s top tier designers at domestic, Indian retail prices as the UK’s leading retailer for South Asian high fashion, Aashni + Co, launches its much-awaited e-commerce platform at http://www.aashniandco.com.

Featuring a chic aesthetic and easy to navigate, online shopping system, consumers from not only the UK but across the globe will now be able to shop a carefully curated collection of the most sought-after designer collections through a simple, user-friendly process. Offering an extensive range of the most sought after designer pieces at affordable prices consistent with India, a further USP is the online store’s world-class customer service and e-shopping experience, reflecting the brand’s in-store reputation.

Additionally, the e-commerce aspect of aashniandco.com will feature an array of designers as exclusives to the website and the informedJournal – a blog section featuring designer and influencer contributions and latest trend stories across Fashion and News; Beauty and Wellbeing; and Travel and Lifestyle – making aashniandco.com the must-visit website for the cosmopolitan woman. Designers in the pipeline include Anushree Reddy (exclusively available online with Aashni + Co), Anamika Khanna, Anita Dongre, Payal Singhal, Ridhi Mehra, Ridhima Bhasin, Rimple and Harpreet Narula, SVA, Varun Bahl, Gaurav Gupta and many more.

Aashni + Co was launched in 2012 to introduce the immense talent by the visionary designers of South Asia to UK customers. Having established itself as a leading retailer of top tier, South Asian fashion in the UK, connecting a global audience beyond geographical barriers with the store’s hero brands and designers has been the logical next step. The online aspect of the Aashni + Co brand stays true to its penchant for all things discerning and luxe and brings the modern Indian woman a specially curated edit of the best in fashion, with personalised customer service at its heart.

Join the conversation on: #ShopAashniOnline 



Anita Dongre & Anju Modi to partake in Aashni + Co Wedding Show


The Wedding Diaries by Anita Dongre - PherasLeading ladies of the Indian fashion scene, Anita Dongre and Anju Modi, are among the stellar lineup partaking in the second, annual Aashni + Co Wedding Show in association with Mustang Productions on Sunday 10th January 2016, taking place at Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA.

Anita Dongre has been at the forefront of the Indian fashion scene for over 20 years. A household name and a highly respected leader in the global fashion fraternity, she is also celebrated for her commitment to reviving, sustaining and empowering traditional Indian crafts. Her eponymous, luxury label ANITA DONGRE, with its fine bridal wear, couture and pret along with the jewellery brand Pink City, are the hot favourites of Bollywood divas and fashionistas.

An integral part of the Indian fashion industry and a revered couturier, Anju Modi started her eponymous label in 1990. The label is synonymous with beauty and elegance and her designs are incensed with romance and passion. Over her illustrious journey spanning over 20 years, she has shown at multiple fashion events across the globe. She has also designed costumes for the films Bajirao Mastani and Goliyon Ki Rasleela Ram-Leela from the house of Sanjay Leela Bhansali.

Some of India’s most celebrated designers will once again descend on the Capital to present their latest bridal and couture collections on one high-end platform at Aashni + Co Wedding Show in association with Mustang Productions. The full lineup of participating brands is: Anamika Khanna, Anju Modi, Anita Dongre, Anushree Reddy, Manish Malhotra, Sabyasachi, Varun Bahl, Akanksha Gajria, Ridhima Bhasin, Chiquitita kidswear by Payal Bahl, Gaurav Gupta, Masaba, Nikasha, Rimple and Harpreet Narula, Samant Chauhan and SVA. Additionally, Aashni + Co Wedding Show will welcome lauded Pakistani designer, Faraz Manan, presented by Hello! Pakistan, alongside his Indian contemporaries, as well as jewellery and accessory collections by Amrapali and Amishi London. 

The Wedding Diaries by Anita Dongre - Pinkcity

January being renowned as the seasonal buying and browsing period for Summer brides and grooms, Aashni + Co Wedding Show 2016 will curate the latest bridal, occasion wear and couture collections from the top tier of the South Asian design spectrum, with accessibility being key to the show. Mustang Productions provides imaginative event design paired with impeccable coordination services to create truly exceptional events and fashion shows. The event will also feature floral styling by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant, who played a key role in designing the debut show in January 2015.

The Wedding Diaries by Anita Dongre - Cocktail

Aashni + Co Wedding Show 2016’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales, who wanted to do something about the widespread poverty and hardship that he saw in South Asia. He turned to the entrepreneurial spirit of the British Asian diaspora, aiming to link them with innovative social entrepreneurs and grassroots interventions in the region. Since its inception, The British Asian Trust has convened funds, become a trusted navigator and raised awareness through the backing of high profile voices like Nobel Laureate Kailash Satyarthi, music mogul Simon Cowell and Bollywood actress Rani Mukerji. To date, the Trust has made a real difference in the lives of over three million people in South Asia.

Aashni + Co Wedding Show
Tickets: £30 – General Admission

Ticket purchase via:
Website: www.wslondon.com
Tel: +44 207 985 0155

Store: Aashni + Co, 47 Ledbury Road, London W11 2AA
Email: weddingshow@aashniandco.com

Aashni + Co presents A Summer Affair

Aashni + CoAashni + Co, the UK’s leading, Indian high fashion, multi-brand store, will be hosting an exclusive, summer season extravaganza, A Summer Affair, taking place on Saturday 20thJune, 11am – 6pm at Park Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA. The unmissable exhibition/ trunk show will curate latest collections by some of the most sought after names in high fashion and accessories, namely Anushree Reddy, Rose Room Couture and Amishi luxury handbags and jewellery.

A self-taught designer and management graduate, Hyderabad-based Anushree Reddy made her debut at Lakme Fashion Week Summer/ Resort 2013. Her label stands out for its bursts of vivacious colours, glamour, and easy-to-wear garments. Her design philosophy lies in creating elaborate silhouettes brewed with subtle prints and surprising embellishments. Having envisaged a label that creates breathtaking, feminine Indianwear with a hint of nawabi royalty, Anushree Reddy is fast becoming one of the most sought after new gen, Indian design talents.A Summer Affair will present Anushree’s sumptuous, The Royal Courtyard collection – the first time it will be showcased and available for clients internationally after its recent success and plaudit at Lakme Fashion Week.

Rose Room Couture is the new, must-have luxury label, expressing new forms of elegance and presenting itself as modern classicism built on superior, sartorial content and creativity. Helmed by designers Isha and Namrata Rajpal and with celebrity fans of the label including singer Kanika Kapoor, the strong identity of Rose Room Couture lies in its super-feminine and fantastical style, breaking free from seriousness and old school traditions. The collection infuses modern day elegance with a powerful, feminine energy. The transparency of laces, embellishments, drapes and seductress leathers embody a fashion vision where everything is permitted.

Amishi, named after the designer herself, was founded with a passion to create iconic handbags and jewellery to be passed down generations. Amishi creates desirable pieces of luxury by observing nature and the world around her. She travels widely and sources her raw material from all over the world. There is special attention to craftsmanship and the finish is unparalleled. Amishi London jewels and clutch bags have been appreciated by celebrities and VIP’s the world over such as Nicole Scherzinger and Royal Family fashionistas Princesses Eugenie and Beatrice.  

Aashni + Co presents the most desirable edit in Indian high fashion. A concept store in the heart of London’s Notting Hill, the store provides access to visionary designers of India for the UK market such as Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and many more.

Aashni + Co presents A Summer Affair
Saturday 20th June, 11am – 6pm
Park Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA

Admission: Free to attend
RSVP to attend essential. Please RSVP to: info@aashniandco.com