On the occasion of India and Pakistan’s 75th Independence Day, the award reinforces the belief that art transcends borders
ZEE5 Global, the world’s largest streaming platform for South Asian content, has built a loyal base for itself, making it the one-stop destination across the global diaspora for content in their preferred language. In leadership position in the U.S, Middle East and key APAC markets and a strong No.2. in Europe, ZEE5 Global has played an essential role in redefining South Asian content with shows and talent from across borders.
As both Indians and Pakistanis across the globe geared up to celebrate 75 years of Independence, Zindagi, whose shows are streaming on ZEE5 Global, has bagged 3 Big Gold Awards at the Promax India Awards, 2022.
Now, two of Zindagi’s shows have won the Promax Gold – the ground-breaking desi noir show Qatil Haseenaon Ke Naam and the cross-border story Dhoop Ki Deewar.
Zeeshan Parwez, a well-known Pakistani musician, received a gold award for Qatil Haseenaon Ke Naam for the “Best programme title sequence,” and renowned visual artist Rahada Tajwer received a second gold for Dhoop Ki Deewar for the “Best key art.” Dhoop Ki Deewar, starring Ahad Raza Mir and Sajal Aly, is a favourite among online audiences on both sides of the border. It also took home the award for “Best social media campaign for a show.”
Both the award-winning shows are aired on ZEE5 Global and available in over 190+ countries across the world.
Talking about the wins, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd, said, “The collaboration of Indian and Pakistani talent winning awards together is a proud moment for us. It reinstates our belief with which we started Zindagi that art and stories know no boundaries. And what better moment for Zindagi to win these awards than on the eve of 75 years of Independence for both India and Pakistan!”
Speaking of the success, Archana Anand, Chief Business Officer ZEE5 Global says, “At ZEE5 Global, our endeavor has been to bring forth compelling, unique stories that give our global audiences a glimpse into contemporary South Asia. Both these shows have been deeply appreciated by audiences worldwide, and these awards are a further acknowledgment of the strong chord that they strike”
The shows are streaming and available to watch on ZEE5 Global.