Dharma Productions and Amazon Studios announced a new streaming deal at their Prime Video Presents India showcase event today.
The majority of Dharma Productions’ film library is already available to stream on Amazon Prime Video UK.
Dharma’s recent direct-to-streaming releases in the pandemic Shershaah and Gehraiyaan premiered exclusively on Amazon Prime Video. The deals for these were brokered with the streaming giant post production.
Under the new deal, the digital content arm of the production house, Dharmatic, will produce one thrilling film based on true events called Aye Watan… Mere Watan as well as four new series. The series are being kick-started with Call Me Bae and India Love Project.
Amazon Prime Video will also stream three upcoming films produced by Dharma Productions and Viacom 18 Studios after their theatrical release. These include Jug Jugg Jeeyo starring Varun Dhawan, Kiara Advani, Anil Kapoor, and Neetu Kapoor; Govinda Naam Mera starring Vicky Kaushal, Kiara Advani, and Bhoomi Padnekar; Karan Johar’s upcoming directorial Rocky Aur Rani Ki Prem Kahani starring Alia Bhatt, Ranveer Singh, Dharmendra, Jaya Bachchan, and Shabana Azmi.
While details of the deal are not disclosed, production houses usually offer 10-year exclusivity for each title.
Amazon Studios executives flew down to Mumbai for the grand event, where 41 new titles, a mix of films and shows, were announced.
VP International – Amazon Prime video – Kelly Day said: “It goes without saying that the future of global streaming services is global expansion and moving faster to reach new markets. India is really leading the way for us. It is our fasting growing market. It represents some of our most engaged consumers as well. India is also truly an innovation hub for us. India is the first market where we rolled out in a mobile-only service and we are now rolling this out in the rest of the world as well.”
Head of Amazon Studios – Jennifer Salke said: “Four years ago where we started to build Amazon Studios we wanted our central philosophy to be around us being a home for talent. None of this incredible content that we create can happen without incredible talent which can execute at the highest level. We want to continue to cultivate this talent across regions.”