Within few weeks of its launch, Rishtey, Viacom18’s free-to-air service that offers diverse content from a spectrum of genres which includes format shows, fiction, movies, music and news, has created an impact with its audiences. The channel, which offers variety entertainment, is ranked Number 2 in the Hindi channel space in the Broadcasters Audience Research Board (BARB) ratings. Viacom18’s Rishtey is being distributed by IndiaCast Media Distribution – a TV18 and Viacom18 venture.
Pushing this advantage, Rishtey will also kick-start the festive season with Blockbuster movie premieres like Cocktail and OMG (Oh My God) this month.
On this development, Gaurav Gandhi, COO – IndiaCast commented, “We are delighted with the promising start of Rishtey in the UK. The no 2 spot is a testament of the audience’s affinity towards Rishtey’s hybrid content offering. Encouraged by this, we will keep the momentum going by providing high quality entertainment in the next few months. With Rishtey and COLORS we now have strong leader brands in both FTA and Pay TV markets.”
In addition the channel will be launching yet another successful fiction hit from its Indian content library – Na Aana is Des Laado to its current programming lineup. Fiction shows like Bairi Piya, Jaane Kya Baat Hui, Jeevansathi, singing reality showSur Kshetra and Bollywood blockbuster movies have struck a strong connect.