Barfi!, India’s official entry for the foreign film entry at the Oscars, won hearts at the Busan International Film Festival when it was screened on Thursday 11th October, evoking a standing ovation from an audience of 4,000 and thrilling the film’s lead actors, Ranbir Kapoor and Priyanka Chopra, who were in attendance. Disney UTV’s Barfi!, directed by Anurag Basu, was screened at the festival in South Korea to a sold-out show.
Amrita Pandey, Executive Director, Syndication, International Distribution and Disney Media Distribution, Studios, Disney UTV, said, “Barfi!’s success proves that audiences all over are embracing Indian cinema. Audiences are encouraging us as an industry to work with new ideas and subjects. The unprecedented response for the film across the globe in both traditional release markets and now newer markets is a step in the right direction. We were very encouraged with the response tonight and are looking forward to the theatrical release in South Korea.”
Ranbir Kapoor, who essays a deaf and mute character named ‘Murphy’ in the film said, “We are thrilled by the amazing reception we have received from audiences who came from across the globe to attend the festival. We received a standing ovation at the end of the screening which was both exhilarating and humbling for us. Barfi! is a very special film for all of us involved. To see 4,000 people here at this screening is truly inspiring! Now we would like for people in Korea to come back with their loved ones to watch the film in theatres.”
Priyanka Chopra, who plays the autistic ‘Jhilmil’ in the film said, “I am excited to share the Barfi! experience with audiences from the world. Showcasing the film at the Busan International Film Festival was a special experience for all of us in the team. I am thrilled with the response received for the film and also for my performance. This was the first film festival to showcase Barfi! and I’m looking forward to many more!”